POTENTIALS SUBSCRIBERS

45,000 Subscribers                   $150/M
32,430 Email Addresses               $300/M
39,140 Subscribers With Phones       +$60/M

(Formerly:  Potentials In Marketing)

Published by Nielsen Business Media 
(formerly VNU Business Media).

POTENTIALS is the premier magazine reaching
sales and marketing executives responsible for
purchasing promotional marketing items and
business products and services.  More than $23
billion were spent on premiums and incentives in
2000.  These executives turn to Nielsen to learn
how to use motivation products that enhance
performance, motivate and reward.

The buying power of the POTENTIALS reader is
unmatched in the industry.  Its readers control
huge budgets and plan large purchases on
incentive travel, apparel, sporting & leisure,
food and gourmet, electronics, giftware and
more.  With this one file you can reach top and
senior management, brand, sales, marketing,
advertising and promotion managers, and human
resources directors at America's largest
companies.

Additional Charges:
Incentive Used @ $15/M
Type of Awards @ $15/M

Job Function:
Sales/Marketing                      18,811
Corp Management                      19,316
Advertising & Sales Promotion         3,320
Public Relations                      1,117
Human Resource                        1,081
Other                                 1,676

Business Type:
Manufacturing                         9,787
Wholesales/Distributors               4,754
Retailers                             7,527
Utilities, Transportation             1,245
Ad Agencies, Ad Specialty/            5,823
Premium Sales
Financial, Banking Communications,   13,211
Media, Publishing
Education/Gov't                       2,653

Revenue Size:
Over $1 Billion                       3,231
$100 Million - $1 Billion             4,060
$50 - $99 Million                     2,440
$5 - $49 Million                      7,949
Under $5 Million                     15,912

Net name, reuse and telemarketing are available.

Exchange is not available.

Turnaround:  5 - 7 working days

Cancellation:  $10/M plus $50/F fee.
Cancellation after mail date requires payment in
full.

BPA audited.

Updated quarterly.

----------- DATE -----------
07/01/07   UPDATED
08/27/07   CONFIRMED

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QUALIFIED CIRCULATION

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$60.00 Phone Number
$15.00 Job Title
$15.00 Annual Sales Volume
$15.00 Business Address
$15.00 Bus/Industry Type
$10.00 Geo/Geographical
$3.00 Keying
$10.00 P/S Labels
$10.00 Run Charges
$65.00 Email Delivery (flat
$25.00 Cartridge (flat fee)
$65.00 CD-ROM (flat fee)
$115.00 Transmission-HTML
$95.00 Transmission-Text
$15.00 Gender/Sex

------ MINIMUM ORDER -------
5,000