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PHYSICIANS DESK REFERENCE PDR PREFERRED PHYSICIANS MAILING LIST

259,237   Total Universe/Base Rate    $85.00/M 
259,237   Physicians                  $85.00/M 
131,570   Business Address          + $12.00/M 
32,983    Home Address              + $12.00/M 
234,010   Phone Numbers             + $50.00/M 
          Fundraiser Rate             $75.00/M 

Published by PDR. The Physicians' Desk Reference (PDR) is the most widely used physician/prescriber resource for drug information, and is found in nearly all doctors' offices, clinics, hospitals, and health care settings nationwide. Updated annually, PDR is the most highly trusted and commonly used drug information reference available in the U.S., and has provided trusted and authoritative drug and clinical information to physicians for over 60 years.

This file includes physicians from a wide array of specialties who have provided detailed data such as medical training, treatment patterns, practice characteristics, and CME interests in order to receive the Physicians' Desk Reference. Additional Charges: Practice @ $20/M Preferred Me @ $20/M # of Patient @ $35/M # of Prescriptions @ $35/M New Practice Op @ $35/M CME Courses @ $35/M Office Mgrs @ $25/M Recreation @ $35/M State License @ $20/M Foreign Language @ $35/M Birth Year @ $10/M Specialty (Primary/Secondary): Primary Secondary 143 1,145 Addiction Medicine 2,327 2,001 Allergy & Immunology 8,062 918 Anesthesiology 6,899 3,234 Cardiology 51 224 Critical Care Medicine 6,507 1,043 Dermatology 4,854 3,942 Emergency Medicine 2,237 1,731 Endocrinology 38,202 8,162 Family Practice 4,543 1,263 Gastroenterology 3,287 12,017 General Practice 133 324 Genetics 542 724 Geriatrics 2,537 1,213 Hematology/Oncology 1,233 978 Infectious Disease 34,871 32,189 Internal Medicine 2,218 990 Nephrology 5,285 1,974 Neurology 62 289 Neurosurgery 224 412 Nuclear Medicine 16,057 6,694 Obstetrics & Gynecology 3,937 2,011 Occupational/Rehab Medicine 9,265 448 Ophthalmology 89 331 Orthopedics 208 4,061 Osteopath 4,233 905 Otolaryngology 811 2,841 Pain Management 2,607 3,608 Pathology 24,694 12,562 Pediatrics 161 539 Preventive Medicine 16,620 7,255 Psychiarty 2,377 1,822 Pulmonology 6,474 5,215 Radiology 1,824 523 Rheumatology 24,409 15,155 Surgery 4,363 884 Urology 941 2,581 Vascular Surgery Practice Type: Office- 73,003 Solo 21,431 Partnership 57,628 Single Specialty Group 28,747 Multi-Specialty Group Hospital Staff- 15,465 Physician 269 Resident 130 Fellow, Clinical Managed Care- 2,458 Staff Physician 12 Resident 11 Fellow, Clinical Government- 1,474 Federal 364 Military 2,182 Other Non-Pat- 11 Fellow,Research 478 Med Teaching 283 Research 698 Administration 3,211 Other New Practice Opportunities: 6,876 Willing to relocate 15,160 Locum Tenens (temporary) Number of Patients: 2,436 None 22,185 1 - 25 67,580 26 - 74 95,007 75 - 149 22,051 150 - 200 8,454 201+ Number of Prescriptions: 6,790 None 48,932 1 - 25 64,693 26 - 74 51,975 75 - 149 28,466 150 - 200 17,276 201+ CME Topics of Interest: 36,348 Allergy/Immunology 54,207 Cardiology 58,387 Clinical Guideline 55,358 Dermatology 50,362 Drug Therapy 40,632 Endocrinology 40,615 Gastroenterology 34,587 Geriatrics 50,870 Hypertension 52,192 Infectious Diseases 45,976 Law & Medicine 25,885 Managed Care Issues 46,287 Medical Practice Mgmt 26,896 Medicine & Politics 35,961 Neurology 25,736 Obstetrics/Gynecology 22,768 Oncology 50,575 Pain Management 39,685 Pediatrics 43,598 Preventive Medicine 32,135 Psychiatry 29,909 Pulmonology 29,928 Rheumatology 38,528 Sports Medicine 23,720 Urology 43,514 Women's Health CME Preferred Courses: 6,695 Audio Cassettes 7,481 CD-ROM 3,011 Computer Diskettes 7,282 Direct Mail 8,100 Grand Rounds 13,272 Journals 1,926 Television 5,132 Online 15,845 Local Seminars 15,461 Out of Town Seminars 3,830 Teleconferences 4,627 Video Cassettes/DVD 194 Web Conferences 357 Small Interactive Work Grp 1,751 Dinner Dialogues/Meetings (local) 292 Satellite Symposia at National Medical Meetings (out-of-town) Preferred Method of Receiving Product Information: 18,914 Direct Mail 7,416 Internet/Online 16,883 Journals 1,808 Television 10,149 Textbooks 13,079 Pharmaceutical Reps 3,934 Pharmacists 15,787 Physicians Desk Ref 13,785 Seminars/Symposia 4,039 Teleconferences 6,135 Video/Audio Cassettes Gender: 83,344 Female 124,232 Male Foreign Language: 1,914 Arabic 2,392 Chinese 6,185 French 3,452 German 783 Greek 4,009 Hebrew 3,748 Hindi 1,961 Italian 432 Japanese 1,430 Korean 810 Polynesian 1,268 Russian 26,953 Spanish 2,071 Tagalog 474 Tamil 1,231 Urdu 734 Vietnamese Recreation Interest: 3,461 Antiques/Collecting 5,271 Bicycling 4,244 Boating/Sailing 4,971 Camping/Hiking 4,971 Cardiovascular Exercise 6,240 Cooking 6,650 Cultural/Art events 6,552 Financial Investments 3,792 Fishing 5,604 Gardening 4,840 Golf 1,783 Horseback Riding 2,421 Hunting/Shooting 4,332 Running/Jogging 5,319 Snow Skiing 4,513 Spectator Sports 4,056 Swimming 3,899 Tennis 10,727 Travel/Sightseeing 1,230 Water-skiing 3,902 Weight Training Delivery: 3 - 5 Business days Updated quarterly.
--------- GENDER ----------
59% Male
37% Female      

---------- MEDIA -----------
DIRECT MAIL/INTERNET

-------- ADDRESSING --------
Fundraising/Non-Profit	 
Business Address      $12.00/M 
Home Address          $12.00/M 
Keying                 $3.00/M 
Run Charges           $10.00/M 
Email Delivery (flat fee)  $50.00/L 
Diskette (flat fee)        $35.00/L 
Modem/FTP/BBS (flat fee)   $50.00/L 

--- ADDITIONAL CHARGES ----
Year	 
Gender/Sex         $10.00/M
Phone Number       $50.00/M
SCF                $10.00/M
State              $10.00/M
Zip                $10.00/M
Specialty          $20.00/M
Area of Interest   $35.00/M

------ MINIMUM ORDER -------
5,000

----- Update Frequency -----
Quarterly

----- Net Name Policy ------ 
Net Name is allowed    85%
Min Qty             50,000
Run Charges       $10.00/M

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
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