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PHYSICIANS DESK REFERENCE PDR DIRECT MAIL BUYERS MAILING LIST

660,991    Total Buyers               $145.00/M
45,042     Mar'09-Feb'10 Buyers      +$ 15.00/M
79,527     Last 24 Months Buyers     +$ 10.00/M
126,822    Last 36 Months Buyers     +$  5.00/M
304,297    Phone Numbers             +$ 50.00/M

The Physicians' Desk Reference (PDR) is the most widely used physician/prescriber resource for drug information, and is found in nearly all doctors' offices, clinics, hospitals, and health care settings nationwide. Updated annually, PDR is the most highly trusted and commonly used drug information reference available in the U.S., and has provided trusted and authoritative drug and clinical information to physicians for over 60 years.

This file consists of healthcare professionals and business executives who have purchased the PDR or one of the other authoratative prescription drug reference books published by PDR. They include physicians, dentists, nurses, pharmacists, hospital administrators and healthcare executives who have purchasing authority. Can select by product type at $20.00/M extra: 403,106 Physicians Desk Reference 53,371 PDR for Herbal Medicines 9,553 PDR Dictionary 6,655 PDR Companion Guide 11,154 PDR Nonprescription Drugs 4,937 PDR for Ophthamology 29,978 PDR for Mental Health 11,142 PDR for Nutritional Supplements 29,761 Nurses Handbook Can select by profession at $20.00/M extra: 148,224 Physician 10,223 Pharmacist 16,022 Nurse 2,936 Physician Assistant 404 Medical Student 3,728 Nurse - Nurse Practioner 247 Nurse - Clinical Nurse Specialist 192 Nurse - Nurse Anesthetist 53,276 Dentist 802 Other Healthcare Professional 6,159 Optometrist 10,964 Veterinarian Can select by market segment at $20.00/M extra: 2,422 Alternative Medicine Practitioner 6,602 Clinic 3,240 Chiropractor 58,200 Dentist 563 Medical Equipment Dealers/MFG 455 Educator 527 Urgent Care Center 293 Emergency Responder (Fire, EMT, Paramedic) 4,258 Government Agency 1,518 Home Healthcare 320 Health Maintenance Organization 11,867 Hospital 1,161 Insurance Company 134 Other Affiliated Individual 819 Jail/Prison 804 Laboratory 4,467 Librarian 4,294 Law Enforcer (Police/Govt. Personnel) 13,144 Lawyer/Judge 157,336 Physician 724 Mental Health Facility 550 Medical Student 1,705 Rehab Facility 4,848 Nursing Home/Long Term Care 3,974 Nurse Practitioner 7,226 Optometrist 5,180 Business Professional 3,165 Physician Assistant 15,169 Pharmacist 6,486 Psychologist 142 Pharmaceutical Company 22,994 Nurse 12,994 Pharmacy 6,472 School/University 2,533 Social Worker/Counselor 483 Therapist 13,253 Veterinarian 2,370 Other Affiliated Industry 1,168 Other Healthcare Business 826 Other Medical Practitioner Can select by practice setting at $20.00/M extra: 83,478 Office Based 8,122 Hospital/Clinic 1,122 Managed Care 2,208 Government/Armed Forces 7,775 Non Patient Care 7,740 Other Can select by number of employees at $10.00/M extra: 41,052 1 - 4 11,516 5 - 9 6,878 10 - 19 4,701 20 - 49 2,314 50 - 99 2,450 100 - 249 1,146 250 - 499 757 500 - 999 920 Over 1,000 Can select by Physician Specialty at $20.00/M extra: 129 Addication Medication 1,186 Allergy & Immunology 3,691 Anesthesiology 3,328 Cardiology 128 Critical Care Medicine 2,530 Dermatology 2,651 Emergency Medicine 1,185 Endocrinology 17,400 Family Practice 1,822 Gastroenterology 11,435 General Practice 324 Geriatrics 1,678 Hematology: Oncology 614 Infectious Disease 17,394 Internal Medicine 1,048 Nephrology 2,993 Neurology 114 Nuclear Medicine 7,682 Obstetrics/Gynocology 798 Occupational Rehab Medicine 3,611 Ophthalmology 119 Orthopedics 224 Osteopath 1,750 Otorhinolaryngology 419 Pain Management 1,742 Pathology 8,410 Pediatrics 1,291 Physical Medicine & Rehabilitation 164 Preventive Medicine 172 Primary Care 13,603 Psychiatry 1,023 Pulmonoology 2,675 Radiology 791 Rheumatology 10,081 Surgery 1,621 Urology 338 Vascular Surgery 158 Womens Health 170 Other Specialty
---------- GENDER ----------
44% MALE
34% FEMALE

---------- MEDIA -----------
E-Mail          @  $50.00/F
FTP             @  $50.00/F
Diskette        @  $35.00/F

-------- SELECTIONS --------
12 Mos H/L   @  $15.00/M   
24 Mos H/L   @  $10.00/M   
36 Mos H/L   @  $ 5.00/M   
Product      @  $20.00/M   
Specialty    @  $20.00/M   
Practice     @  $20.00/M   
Prof/Market  @  $20.00/M   
#/Employees  @  $10.00/M   
Birth Year   @  $10.00/M   
Phone Number @  $50.00/M   
Gender       @  $10.00/M   
Bus Address  @  $12.00/M   
Home Address @  $12.00/M   
State        @  $10.00/M   
SCF          @  $10.00/M   
Zip          @  $10.00/M   
Key Coding   @  $ 3.00/M   

---- UPDATE FREQUENCY ------
Quarterly

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85% and $10.00/M RunCharge  
50,000 Minimum        

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
Terms