PENNWELLS DENTAL DATABASE MAILING LIST

312,744    US Subscribers       $150/M
268,883    Telemarketing        +$65/M   

Published by PennWell Publishing.

PennWell Publishing is now offering many of
their leading dental magazines as a
consolidated database.  The result is a list
source for category-specific mailers, with
selections taken from several related PennWell
publications.

This database includes recipients of Dental
Economics, RDH, Women Dentist Journal (WDJ),
Proofs, Grand Rounds in Oral Systemic Medicine
and Dental CE Digest.

Additional Charges:
Primary Practice @ $15/M
Primary Field @ $15/M
Number of Hours Worked @ $15/M
Number of Dentists @ $15/M
Number of Oral Hygienists @ $15/M
Type of Dentist @ $15/M
Graduation Year @ $15/M

Primary Occupation:
    Private Practice Dentist        166,221
    RDH                             121,892
    Part Time Faculty                 1,979
    Full Time Faculty                11,008
    Hospital Staff                      720
    Student                           9,389
    Intern/Resident                   1,149
    Business/Industry                 1,919
    State or Local Govt.                724
    Dental Supply Dealer              3,513
    Dental Laboratory                   482
    Other                             5,917
    Military                            716
    Public Health                     1,252
    Veterans Adm.                       189
    Medical Personnel                   150
    Dental Manufacturer               2,025

Primary Field:
    General Practice                144,827
    Oral Surgeon                      4,614
    Endodontist                       3,504
    Orthodontist                      8,098
    Pediatric Dentistry               3,173
    Periodontist                      4,443
    Prosthodontist                    2,299
    Oral Pathology                      186
    Public Health                     1,083
    Other                             4,136

Number of Hours Worked:
    Less than 20                     39,342
    20 - 29                          51,731
    30 - 39                         130,264
    40 - 49                          45,148
    50 or more                        8,012
    None                              5,404

Number of Dentists:
    One                             141,937
    Two                              67,385
    Three                            32,521
    4 or more                        17,812

Number of Oral Hygienists:
    One                              32,967
    Two                              32,798
    Three or more                    28,455
    None                             38,669

Number of Years Practicing:
     0 -  3                          15,577
     4 -  6                          12,152
     7 -  9                          10,903
    10 - 20                          30,732
    20+                              45,403

Dentist Type:
    General                         103,855
    Periodontist                      4,044
    Orthodontist                        664
    Pediatric                         2,417
    Public Health                     3,342

All orders are approved on a reciprocal rental.

Orders cancelled prior to merge are subject to
a $50/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge-purge are payable in full.

------- UNIT OF SALE -------
N/C

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$65.00 Phone Number
$15.00 Job Function
$10.00 SCF
$10.00 State
$10.00 Zip
N/C    Cheshire Labels
$3.00  Keying
$10.00 P/S Labels
$10.00 Run Charges
$65.00 Telemarketing Select
$75.00 Email Delivery (flat fee)
$75.00 Diskette (flat fee)

------ MINIMUM ORDER -------
5,000