PARENTS MAGAZINE SUBSCRIBERS

32,336    1 Month Hotline            +$16.75/M
159,860   3 Month Hotline               +$12/M
357,995   6 Month Hotline                +$9/M
1,484,838 Total Subs                    $100/M
14,095    1 Month COA                   +$12/M
1,069,083 Total Female Subs              +$9/M
207,877   Total Male Subs                +$9/M
1,327,260 Expires                        $75/M
21,025 Active Canadian Subs             +$21/M
Fundraising Rate                         $75/M

Published by Meredith Corporation.

Parents magazine is the leading authority on
raising happy, healthy children age 0 - 2.

Founded in 1926, Parents magazine pioneered the
parenthood category and continues to lead the
field today.  The magazine's unique editorial
voice-a combination of "parent to parent"
insight and expert advice from the Parents
Editorial Advisory Board-make it the magazine
that's trusted by every generation.

With a rich and balanced editorial approach,
Parents covers children's health and safety,
behavior and development, fashion, food and
nutrition, toys, travel, and technology.  The
magazine also explores family life and
relationships.  Moms also appreciate "me" time
in the magazine with beauty, fitness, and
personal care features.

The single largest community of parents in the
world Parents is the #1 list for reaching moms
and unrivaled in delivering the parents audience.

Additional Charges:
3rd Party Blow In @ $10/M
Passion Points @ $16/M
Zip+4

Demographics:
Median age 34
$54,500 Median household income
$193,600 Median home value
54% Attended/graduated college
27% Graduated college+
64% Employed
83% Household size 3+
6.5 Average age of kids

Exchange and reuse are available.

Telemarketing is not available.

All overnight shipment requests are sent third
party. Please supply account number.

Cancellation Charges:  $100/F

Updated monthly.

----------- DATE -----------
07/01/08   UPDATED
08/06/08   CONFIRMED

------- UNIT OF SALE ------
$15.98 AVERAGE

---------- GENDER ----------
16% MALE
84% FEMALE

---------- MEDIA -----------
DIRECT MAIL (AGENT/DTP/
RENEWALS/INTERNET)

-------- SELECTIONS -------
$11.00 Paid
$8.00 FSA
$21.00 Canadian
$12.00 Change of Address
$8.00 Province
$9.00 SCF
$9.00 State
$9.00 Zip
$25.00 Zip Tape (flat fee)
$3.50 Keying
$8.50 Run Charges
$50.00 Email Delivery (fla
$25.00 Diskette (flat fee)
$35.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$16.00 Enhanced
$16.75 1 Month Hotline
$12.00 3 Month Hotline
$9.00 6 Month Hotline
$9.00 Gender/Sex
$11.00 Direct Mail Sold
$11.00 Direct to Publisher

------ MINIMUM ORDER ------
7,500

----- NET NAME POLICY -----
85%   +   $8.50
RUN CHARGES
50,000