NIGHTINGALE CONANT MASTERFILE

13,105    Quarterly Hotline             +$15/M
43,176    12 Mo Mail Order Buyers       $105/M
40,915    Buyers at Home Adrs           +$15/M
          Buyers at Business Adrs       +$15/M
          Business Product Buyers       +$15/M
18,236    Mind/Body/Spiritual Health    +$15/M
18,237    Wealth Product Buyers         +$15/M
          Fundraiser Rate                $75/M

Nightingale Conant, the world's largest publisher
of personal and professional development programs
has a catalog of over 500 titles in the areas of
business, personal, and spiritual development,
including:  Management, business development &
strategy, negotiation techniques, communication
skills, sales & marketing, wealth-building, debt
and credit solutions, investment techniques,
seminars, mental health, physical fitness
(including weight loss, smoking cessation, pain
relief) mind, memory and learning development,
meditation, and spiritual healing, inspiration
and enlightenment.

Profile/Demographics:
$75K+ HHI
Highly educated
Goal oriented and motivated buyers
Mostly multibuyers
Home investors
Hold professional and managerial occupations
Avid readers
Home computer users
Frequent fliers

Buyers By Product:
Business Product Buyers- Ambitious, determined
professionals, who purchase products that
will help them be enterprising leaders,
proficient negotiators and communicators,
and successful entrepreneurs
Mind/Body/Health Buyers- Health conscious and
spiritually minded consumers who purchased
programs that promote physical and mental
health, and spiritual enhancement
Wealth Product Buyers- Dedicated to self
improvers who have purchased programs to
help them reach financial security

Orders cancelled/cutback after shipment must be
confirmed in writing by list owner/manager.  All
orders cancelled after mail date will be subject
to payment at full rental price.  All cancelled
orders, whether run or not, will be subject to a
$50/F cancellation fee.

------- UNIT OF SALE -------
$96.00 AVERAGE

---------- GENDER ----------
65% MALE
35% FEMALE

---------- MEDIA -----------
DIRECT MAIL (CATALOG)

-------- SELECTIONS --------
$10.00 Paid
$15.00 Business Address
$15.00 Home Address
$5.00 SCF
$5.00 State
$10.00 Zip
$2.00 Keying
$10.00 Run Charges
$50.00 Email Delivery (flat
$50.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$15.00 3 Month Hotline
$15.00 Hotline
$10.00 Gender/Sex

------ MINIMUM ORDER -------
10,000