MODERN HYGIENIST

76,027 Active Subscribers with       $100/M
Postal Addresses
7,681 Former Subscribers with         $70/M
Postal Addresses
9,118 Subscribers with               +$70/M
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Published by Advanstar Dental Media.


MODERN HYGIENIST is the first magazine to
provide the information hygienists need to
excel in their patient care, career, and
business.

Hygiene is changing.  In a shift that was
almost unimaginable 10 years ago, today's
hygienists are the primary gatekeepers for
their patients' oral and, in many ways,
overall health.  Today's hygienists play a
vital role in patient care, practice
management and purchasing decisions.  They
manage major profit centers in thriving,
growing practices.  They face increasingly
complex challenges matched only by the wealth
of new products, equipment, materials,
technology and strategies available to help
them serve their patients, pilot successful
careers and enjoy balanced, satisfying lives.

MODERN HYGIENIST is dedicated to providing the
tools today's hygienist needs to succeed --
presenting a best-practices, evidence-based
approach to the products, services and
strategies that will forge a successful,
satisfying career, a dedicated patient base
and a great life.

As with all Advanstar Dental Media, what sets
MODERN HYGIENIST apart is the talent,
willingness and resources to dig deep, to
explore and explain the innovations driving
the profession, to tap the needs of today's
practicing hygienist and provide real
solutions.

Additional Charges:
Hours Worked Per Week @ $15/M
Number of Dentists in Practice @ $15/M
Practice Setting @ $15/M
Purchasing Authority @ $35/M
Time as Practicing Dental Hygienist @ $15/M

Barcoding $30 Min.

Occupation:
RDH                                  39,286
Student                                 366
Dentist                                 563
Other                                    37

Practice Setting:
General Practice                     36,206
Orthodontist                            356
Periodontic                           1,170
Prosthodontic                           227
Pediatric                               687
Public Health                           583
Other                                 1,013

Years as Practicing Dental Hygienist:
Less Than 1                             457
1 -  3                                2,174
4 -  6                                3,325
7 - 10                                3,995
11 - 20                               7,556
20+                                  13,632

Average Hours Worked Per Week:
Less Than 20                          5,961
20 - 29                               7,335
30 - 39                              14,432
40 - 49                               3,488
More Than 50                            217

Number of Dentists in Practice:
1                                    12,583
2                                     5,833
3 - 5                                 3,040
6 - 9                                   408
10+                                     292

Income:
Less Than $29.9K                      2,378
$30K - $49.9                          4,011
$50K - $74.9                          8,152
$75K - $99.9                          6,611
More Than $100K                      12,514

Purchase Authority:
Yes                                   8,577

Reuse is available.

Net name and exchange are not available.

$10/M running charges plus $50/F cancellation
fee.  No cancellations will be accepted after
the mail date and full rental charges apply.

Updated quarterly.

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$70.00 Phone Number
$15.00 Income Range
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$10.00 State
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 $3.00 Keying
$35.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Galley Listing
$50.00 Email Delivery (flat
$55.00 Diskette (flat fee)
$25.00 Split Run (flat fee)

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5,000
1,000- REUSE