MENTAL FLOSS

8,705   3 Mo Active Pd Subs          +$12/M
19,144  6 Mo Active Pd Subs          +$10/M
49,661 12 Mo Active Pd Subs           +$8/M
51,778 Active Paid Subscribers       $110/M
988    Canadian Subscribers          $200/F
33,349 Expires                        $85/M
Non-Reciprocal                       +$15/M
Catalog Rate                          $85/M
Fundraiser Rate                       $85/M

Blurring the lines between education and
entertainment, Mental Floss is the source for
making knowledge accessible.

Mental Floss is a delightfully eccentric and
eclectic magazine, devoted to teaching it
audience the things they should've learned in
school, but didn't.  Primarily read by busy
professionals age 20 - 50, it covers
everything from black holes to the Dead Sea
Scrolls in a way that's quick, simple, quirky,
and fun.

This fast growing file is the perfect way to
reach intelligent consumers from trivia
addicts to knowledge junkies. These readers
love to keep abreast of everything.  Using
both sides of the brain, they have a magnetic
attraction to all types of cerebral topics:
the Arts, literature, science, religion,
history, and world culture.

Demographics:
Age-
23% Age 25 - 34
24% Age 35 - 44
25% Age 45 - 54

Education:
64% College degree
36% Bachelor's
28% Postgrad

Income:
18%  $50K -  $75K
17%  $75K - $100K
18% $100K - $150K
18% $150k+

Career:
32% Professional
10% Administration
10% Teacher
7% Technical

Reach an educated, affluent audience as
interested in a wide of a variety of useful
products as they are in useful knowledge.
They are on the cutting edge in their quest for
both; visiting websites, subscribing to
publications, and perusing their mail.

Telemarketing is not available.

Cancellation:  $100/F

Updated monthly.

----------- DATE -----------
07/01/08   UPDATED
08/06/08   CONFIRMED

------- UNIT OF SALE -------
$34.00 AVERAGE
$21.00/YEAR (6 ISSUES)

---------- GENDER ----------
60% MALE
40% FEMALE

---------- MEDIA -----------
DIRECT MAIL

-------- SELECTIONS --------
$8.00 SCF
$8.00 State
$8.00 Zip
$35.00 Zip Tape (flat fee)
$3.50 Cheshire Labels
$2.50 Keying
$30.00 Mag Tape (flat fee)
$7.50 P/S Labels
$50.00 Email Delivery (flat
$30.00 Cartridge (flat fee)
$12.00 3 Month Hotline
$10.00 6 Month Hotline
$8.00 12 Month Hotline
$8.00 Gender/Sex
$10.00 Source

------ MINIMUM ORDER -------
7,500