MDR LIBRARIES AND LIBRARIANS
16,689 Public Libraries $52/M
School and District $42/M
Bldgs, Regional and County Centers Colleges $52/M
Personnel-
Public Librarians/School Librarians $72/M
Librarians/Teachers $72/M
Principals/Headmasters $44/M
31,876 PTA/PTO Presidents $72/M
4,878 School Store Managers $72/M
School District Admin $68/M
College Personnel $92/M
Direct Mail Buyers $105/M
(Formerly: MDR Libraries and Librarians)
Public libraries serve 97% of the total US
population, have an operating expenditure
totaling $8.6 billion, and maintain a nationwide
materials circulation of 2 billion.
According to statistics for the latest year
tracked, visits to US public libraries totaled
1.3 billion. Patrons who frequented these
libraries had access to 804.9 million books, 38.8
million audio materials, and 36 million videos.
Additional Charges:
Book Budget @ $12/M
Direct Response Index (DRI) @ $35/M
DRI With Buyers @ $20/M
Lifestyle Indicator @ $25/M
Media Budgets @ $12/M
Number of Branches @ $12/M
Zip Match @ $3/M
Shipping and Handling
Postal Presort $100 Min.
Cheshire Labels $100 Min.
P/S Labels $100 Min.
Direct Response Index (DRI): Specifically
designed for public libraries, DRI lets you reach
libraries and librarians more likely to buy your
products and services. DRI is an exceptional way
to customize your marketing approach based on a
library's propensity to buy.
Direct Mail Buyers: College Faculty/Administrators,
District Administrators, School Teachers/Librarians
Public Library Personnel: Library Directors,
Assistant Directors, Branch Heads, Acquisitions,
Adult Services, Audiovisual, Book/Materials
Selections, Children's, Circulation,
Classification/Catalog, Interlibrary Loan,
Literacy Coordinators, Periodicals, Reference,
Systems/Automation, Technical Services, Young
Adult, Librarians (unclassified)
Public Libraries:
Main Public Libraries 8,974
Library Systems 305
System Cooperatives 212
State Libraries 91
All Main Libraries 9,582
Branch Libraries 7,107
Public Library Personnel:
Mains and Branches 44,433
Mains Only 31,067
Library Buyers 9,137
Personnel in High DRI Libraries 20,509
Book Budget:
$1 - $4,999 2,214
$5,000 - $19,999 3,082
$20,000 - $99,999 3,960
$100,000+ 7,081
Media Budgets:
$1 - $2,999 1,432
$3,000 - $14,999 1,571
$15,000+ 1,086
Total 4,089
Household Income: Mains & Branches Mains Only
Under $30,000 1,806 888
$30,000 - $39,999 4,302 2,444
$40,000 - $49,999 4,703 2,975
$50,000+ 5,878 3,275
Lifestyle Indicator:
Urban 1,726
Suburban 2,157
Second City 1,727
Town and Country 11,070
School Libraries:
Key Decision Makers-
Librarians 81,359
Media Specialists 41,804
Resource Teachers 54,011
English Teachers 261,717
Literacy Coordinators 1,720
Multimedia Coordinators 2,192
Reading Teachers 92,024
Remedial Reading Teachers 27,233
Special Ed Teachers 237,504
Teachers/Gifted Students 28,797
Technology Champions 24,544
Technology Coordinators 40,029
Title I Teachers 23,600
College Libraries: Buildings Librarians
By Name
Senior College 3,623 14,610
Junior College 2,184 5,124
College Law 215 1,256
College Medical 164 811
Special Libraries:
Corporate 516 469
Law 2,610 2,541
Medical 1,962 1,856
Music 66 63
Initial order(s) for new accounts must be prepaid.
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100% COMPILED
-------- SELECTIONS --------
$12.00 Household Income
$12.00 SCF
$12.00 State
$12.00 Zip
$10.00 CASS Cert Postal Pre
$15.00 Cheshire Labels
$3.00 Keying
$15.00 P/S Labels
$40.00 Email Delivery (flat fee)
$40.00 Diskette (flat fee)
$40.00 CD-ROM (flat fee)
$40.00 Modem/FTP/BBS (flat fee)
------ MINIMUM ORDER -------
$400.00
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