MANAGED HEALTHCARE EXECUTIVE

39,480 Total Subscribers                        $135/M
26,619 Active Subscribers With Postal Address   $135/M
12,689 Former Subscribers With Postal Address   $105/M
27,271 Subscribers With Telephone Numbers       +$70/M
Multi Channel Campaign                          $275/M
(postal w/telemarketing follow up)

Published by Advanstar Communications.

Managed Healthcare Executive subscribers include 
top-level management in healthcare plan, payor, and 
provider organizations who shape policy, purchasing, 
and healthcare decisions for large patient 
populations.

These highly influential decision makers are
responsible for multi million dollar purchasing 
decisions involving: Healthcare technology 
solutions, including software and hardware, 
pharmaceuticals and formulary options, research, 
books, and training materials, marketing and public 
relations, treatment options and services, 
continuing education and training

Each month Managed Healthcare Executive profiles 
one of the industry's leading visionaries to share 
the strategies, insights and experiences that made 
his or her organization a model of success in 
tackling a key industry issue or leveraging an 
emergent market trend.  In addition to these 
executive profiles, subscribers benefit from expert 
and in depth analysis of recent news and 
legislation affecting the healthcare industry, as 
well as information on disease management, 
pharmaceuticals, technology, and marketing.

Additional Charges:
Decision Maker @ $15/M
Number of Lives Covered @ $15/M

Number of Lives Covered:  
Plan, Payor, Admin Org

Job Titles:
Non-Clinical Executives-
Chief Executives                      8,214
Financial Executive                   1,395
Marketing Executive                     477
Sales Executive                         297
IT (Information Technology)/            622
IS Executive
Legal/Regulatory Affairs Executive      127
Human Resources Executive               932
Risk Management Executive               166
Employee Benefits Executive             303
Patient Relations/Member Services       283
Executive
Medical Records Executive               179
Managed Care Executive                  781
Administrative Executive              2,175
Other Non-Clinical Executives            67

Job Titles (Clinical Executives):
Medical Director                      2,348
Chief of Medicine/Chief of Staff        759
Director/VP/Chief of Medical Affairs    431
Clinical Program Director               701
Pharmacy/Formulary Director           1,654
Director/VP/Chief of Pharmacy         1,527
Srvs
Drug Information Officer/Clinical     1,104
Pharmacist
VP/Director of Nursing/Chief of         988
Nursing Affairs
Utilization Review/Quality              258
Assurance Director/VP
Case Management/Director/VP             347
Provider Relations Director/VP          190
Other Clinical Executives               116

Business Type:
Healthcare Plan, Payor & Administrative
Organizations-
HMO/PPO/Insurance Company             2,621
Medicare/Medicaid/Government Plan       498
Supplemental/Carve Out Insurance Co     113
Pharmacy Benefits Management            336
Third Party Administration              302
Utilization Review Firm                  56
Contract Management Firm                202
Group Purchasing Organization           109
Employee Benefits Management Firm/      273
Consultant
Other Healthcare Plan, Payor &           49
Administrative Organizations

Healthcare Provider Organizations-
Independent Practice Association      1,123
Multi & Large Group Practices           392
(50+ physicians)
Multi & Large Group Practices         2,575
(less than 50 physicians)
Medical Clinic (50+ physicians)         317
Medical Clinic (less than 50          1,684
physicians)
Independent Hospital (300+ beds)      2,273
Independent Hospital (less than       3,869
300 beds)

Integrated Health Org- Multi-         2,715
Hospital/Same Ownership

Integrated Delivery System-             371
Multi-Practice/Separate Ownership

Integrated Health Network- Multi-       438
Hospital/Separate Ownership

Long-Term Care Facility or Multi-     2,142
Facility
Home Healthcare Organization          1,166
Other Healthcare Providers               66
Independent Consultant                1,132

Non Healthcare Employer-
Less than 1,000 Employees               823
More than 1,000 Employees             1,248
Other                                 1,521

Managed Care - Number of Lives Covered:
Less Than 50K                         7,805
50K - 99.9K                           1,164
100K - 499.9K                         1,381
500K - 999.9K                           612
1MM - 4.90MM                          1,028
More Than 5MM                           768

Decision Maker:
Role in Pharmacy Benefits             7,929
P&T Committee Member/Contributor      5,638

Reuse is available.

Exchange is not available.

All cancelled orders will incur a $50/F
cancellation fee, $10/M run charges, plus
media fees.  No cancellation will be accepted
after the maildate.

Updated quarterly.

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$15.00 Job Function/Title
$70.00 Phone Number
$15.00 Bus/Industry Type
$10.00 SCF
$10.00 State
$10.00 Zip
N/C Cheshire Labels
 $3.00 Keying
$35.00 Mag Tape (flat fee)
$10.00 P/S Labels
$40.00 Email Delivery (flat
$50.00 Diskette (flat fee)

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1,000 - REUSE