LADIES HOME JOURNAL

85,949    1 Month Hotline            +$16.75/M
347,989   3 Month Hotline               +$12/M
705,864   6 Month Hotline                +$9/M
2,991,310 Active Subs                   $100/M
11,688    1 Month COA                   +$12/M
2,120,049 Expires                        $75/M
4,200     Active Canadian Subs          +$21/M
Fundraising Rate                         $75/M

Published by Meredith Corporation.

Ladies' Home Journal is one of the 10 largest
magazines in America and the first to recognize
the power of women as it focuses on how to help
subscribers feel their best, look their best,
and make the most of their relationships.

Ladies' Home Journal is the magazine that
understands and validates, explores and
celebrates the rich textures of modern family
life, giving women the insights, support and
service they crave as they live within their
families.  The Ladies' Home Journal reader enjoys
editorial that empowers, enlightens, and
entertains, spanning a number of topics including
social issues, food and nutrition, family and
home, beauty and fashion, and health and fitness.
The women of Ladies' Home Journal belong to one
of the most coveted markets.  With impressive
spending power at hand, this is an extremely
mail responsive audience.

Direct responsive advertisers gain many new
customers through BRM cards in Ladies' Home
Journal.  These independent women habitually
order through the mail.

Additional Charges:
3rd Party Blow In @ $10/M
Passion Points @ $16/M
Zip+4

Demographics:
Median age 54
$55,657 Median income
$197,827 Median home value
65% Married
80% Homeowners
50% Attended college
59% Employed
56% Working women
40% Have children
80% Have purchased a product/service by mail,
phone or online

Exchange and reuse are available.

All overnight shipment requests are sent third
party. Please supply account number.

Cancellation Charges:  $100/F

Updated monthly.

----------- DATE -----------
06/01/08   UPDATED
06/18/08   CONFIRMED

------- UNIT OF SALE -------
$16.97 AVERAGE

---------- GENDER ----------
5% MALE
95% FEMALE

---------- MEDIA -----------
DIRECT MAIL (DTP)

-------- ADDRESSING --------
DISKETTE OR EMAIL

-------- SELECTIONS --------
$16.00 Age
$11.00 Paid
$8.00 FSA
$21.00 Canadian
$12.00 Change of Address
$8.00 Province
$9.00 SCF
$9.00 State
$9.00 Zip
$25.00 Zip Tape (flat fee)
$3.50 Keying
$8.50 Run Charges
$50.00 Email Delivery (flat
$25.00 Diskette (flat fee)
$35.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$16.00 Enhanced
$12.00 3 Month Hotline
$9.00 6 Month Hotline
$9.00 Gender/Sex
$11.00 Direct Mail Sold
$11.00 Direct to Publisher

------ MINIMUM ORDER -------
7,500

----- NET NAME POLICY ------
85%   +   $8.50
RUN CHARGES
50,000