FORBES MAGAZINE MAILING LIST

69,482    1 Month Hotline               +$16/M
214,405   3 Month Hotline               +$11/M
411,245   6 Month Hotline                +$8/M
982,259   Total Subs                    $140/M
9,152     3 Month COA                   +$16/M
617,179   Male Subs                      +$8/M
222,090   Female Subs                    +$8/M
900,245   Home Address Subs             +$11/M
82,014    Business Address Subs         +$16/M
99,740    Internet Users                +$26/M
2,674,000 Expires                        $75/M
8,004     Canadian Subs                 +$41/M
          Financial/Investment          $160/M
          Politcal Rate                  $95/M

America's leading biweekly business magazine,
Forbes is the essential capitalist tool for
today's most influential business leaders.

Forbes provides sharp business analysis and
savvy investment advice to an involved readershi
representing the very soul of private and public
enterprise.  Industry players, technology
entrepreneurs, and upscale investors alike
benefit from Forbes' ahead-of-the curve coverage
Readers identify with the famous Forbes annual
rankings such as America's 200 Best Small
Companies, 400 Richest Americans, and the 500
Largest Privately-Held Companies.

For Forbes subscribers, decisiveness is second
nature.  In the office, they seize any
opportunity to ensure their success and enhance
their prestige.

Additional Charges:
Fundraising Rate @ $75/M
Catalog Rate @ $85/M

At home, these cultured, intelligent, and well-
traveled readers reward their hard work with a
wide variety of high-end consumer products and
services.

Whether heading up dynamic young companies, or
at the helm of established blue-chip
corporations, Forbes subscribers are at the peak
of their professions:
$1.4 Billion average gross company sales
67% Top management
45% Chief officers
41% Members of the board of directors
46% 1,000+ employees
40% 1 - 99 employees

Affluent, educated, and empowered, they represent
the coveted upper echelon of consumers of luxury
items:
$275,000 Average HHI
$2,000,000 Average net worth
$1,700,000 Average investment portfolio
93% College educated
86% Influence purchases for their companies

Exchange is available.

Telemarketing is not available.

This file cannot be Emailed.

Cancellations must be received in writing prior
to merge - no cancellations or cutbacks allowed
post merge.  Charges are:  $100/F plus
processing/shipping fees.

Updated monthly.

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72% MALE
18% FEMALE

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DIRECT MAIL

-------- SELECTIONS --------
$11.00 Paid
$41.00 Canadian
$16.00 Business Address
$16.00 Change of Address
$11.00 Home Address
$8.00 SCF
$8.00 State
$8.00 Zip
N/C Cheshire Labels
$3.00 Keying
$35.00 Mag Tape (flat fee)
$8.00 P/S Labels
$10.00 Run Charges
$35.00 Diskette (flat fee)
$35.00 Cartridge (flat fee)
$60.00 Modem/FTP/BBS (flat fee)
$16.00 1 Month Hotline
$11.00 3 Month Hotline
$8.00 6 Month Hotline
$8.00 Gender/Sex
$11.00 Renewals
$11.00 Source

------ MINIMUM ORDER -------
7,500
1,000- REUSE

----- NET NAME POLICY ------
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RUN CHARGES
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