FORBES BUSINESS MASTERFILE

14,000        3 Month Subs             +$11/M
53,000        6 Month Subs              +$8/M
123,000       12 Month Subs
617,000     Total Subscribers          $155/M


Forbes is America's leading business publication 
reaching 4.5 million readers. Since 1917 the 
biweekly magazine has provided information and 
insight that ensures success in business, which 
is what draws today's most influential business 
leaders to Forbes, the essential Capitalist Tool.

This audience has been enhanced with key business 
data.

$275,000 Average income

Industry:
Agriculture                          10,000
Construction                         40,000
Finance/Insurance/Real Estate       100,000
Manufacturing                        47,000
Retail Trade                         66,000
Services                            276,000
Transportation/Comm./Utilities       28,000
Wholesale Trade                      30,000

Job Title:
Top Management                      262,000
Middle Management                    18,000

Employee Size:
1 - 4                               323,000
5 - 9                                84,000
10 - 19                              59,000
20 - 49                              55,000
50 - 99                              29,000
100 - 499                            58,000

Sales Volume:
$1M - $999.9M                       310,000
$1MM - $9.99MM                      153,000
$10.0MM - $99.99MM                   46,000
$100.0MM+                             9,000

Telemarketing is not available.

Cancellations must be received in writing
prior to merge - no cancellations or cutbacks
allowed post merge.  Charges are:  $100/F plus
processing/shipping fees.

Reference:  M006054

Updated semiannually.

---------- GENDER ----------
76% MALE
16% FEMALE

---------- MEDIA -----------
DIRECT MAIL

-------- SELECTIONS --------
$16.00 Number of Employees
$16.00 Sales Volume
$16.00 SIC/NAICS Code
$16.00 Job Title
$16.00 Bus/Industry Type
$16.00 Company Size
$8.00 SCF
$8.00 State
$8.00 Zip
$50.00 Zip Tape (flat fee)
$3.00 Keying
$10.00 Run Charges
$30.00 Cartridge (flat fee)
$60.00 Modem/FTP/BBS (flat fee)
$11.00 3 Month Hotline
$8.00 6 Month Hotline

------ MINIMUM ORDER -------
7,500
1,000- REUSE

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000