FLYING MAGAZINE

4,709  1 Month Hotline Subs          +$16/M
16,654 3 Month Hotline Subs          +$12/M
31,437 6 Month Hotline Subs           +$8/M
89,832 Active Subs                   $105/M
66,539 Direct Mail Sold              +$11/M
10,466 Expires                        $90/M
3,751  Canadian Subs                 $105/M
Catalog Rate                          $80/M
Fundraiser Rate                       $75/M
Counts Thru 08/31/2008

Flying is written for aviation enthusiasts.

Flying is the world's leading aviation magazine,
written for pilots of all types of aircraft.
The authoritative editorial covers products,
services, pilot technique, aircraft operations,
and flight training, emphasizing personal and
business use of aircraft.  Informs, educates,
and entertains a high demographic readership
inspired by the technical challenge and romance
of flight.

Additional Charges:
DHL Overnight @ $28/F
UPS Blue @ $10/F

Demographics:
Average age 49
$152,000 Average HH income
$1,330,000 Average net worth
89% College educated
40% Top executives
23% Chairman/President/CEO
9% COO/CFO/Controller
15% Business owners
28% Work within aviation market
80% Pilots
71% Married
88% Purchased merchandise by mail or phone

All orders cancelled after merge and/or mail
date will be billed at full rental rate.  Orders
cancelled prior to merge will be billed a $100/F
fee plus $10/M run charges and all applicable
selection charges.  List owner/manager needs to
be notified of any cut backs or cancellations
before the merge happens.

Updated monthly.

----------- DATE -----------
09/08/08   UPDATED
09/08/08   CONFIRMED

------- UNIT OF SALE -------
$15.00/YEAR (12 ISSUES)

---------- GENDER ----------
94% MALE
6% FEMALE

---------- MEDIA -----------
DIRECT MAIL/AGENTS/DTP

-------- SELECTIONS --------
$8.00 Paid
$8.00 Business Address
$8.00 Home Address
$8.00 SCF
$8.00 State
$8.00 Zip
$1.00 Keying
$8.00 Run Charges
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$50.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$16.00 1 Month Hotline
$12.00 3 Month Hotline
$8.00 6 Month Hotline
$8.00 Gender/Sex
$11.00 Direct Mail Sold
$11.00 Direct to Publisher
$11.00 Source

------ MINIMUM ORDER -------
7,500

----- NET NAME POLICY ------
85%   +   $8.00
RUN CHARGES
50,000