ESPN MAGAZINE ENHANCED

1,352,075 Enhanced Subscribers          $105/M
890,593   Mail Order Buyers             +$12/M
Catalog Rate                             $75/M
Fundraiser Rate                          $75/M

ESPN the magazine has enhanced its responsive
subscribers with Acxiom's Infobase consumer
demographic data.

ESPN is hard-hitting, powerful and on target.
It is the magazine for the new generation of
sport fans.  The editorial is compelling,
innovative and entertaining with concise
articles and striking graphics.  ESPN captures
the fun of both mainstream and off-beat
sports, putting the emphasis on what will
happen in sports ranging from basketball,
football, baseball, hockey, soccer and extreme
sports.

Additional Charges:
Mail Responsive @ $8/M
Auto Class @ $12/M

ESPN's core audience is 18 - 34.  They are
today's young men and active hardcore sports
fans who have the freedom and income to spend.

Sports Interests:
118,292  Auto/Motor racing
159,565  Baseball
138,878  Basketball
190,396  Football
133,632  Golf
64,529   Hockey
35,451   Tennis

Adult Age Range 
(can select by two year increments):
200,216  18-29 years
245,465  30-39 years
237,510  40-49 years
209,152  50-59 years
98,910   60-69 years
76,181   70+   years

Children's Age Ranges:
55,408   0-2   years
63,227   3-5   years
102,167  6-10  years
147,868  11-15 years
123,961  16-17 years

Income:
166,357     Under $19,999
90,297  $ 20,000-$ 29,999
97,913  $ 30,000-$ 39,999
96,214  $ 40,000-$ 49,999
256,063 $ 50,000-$ 74,999
159,556 $ 75,000-$ 99,999
81,619  $100,000-$124,999
172,873 $125,000+

Ethnicity:
95,117   African American
102,350  Hispanic
564,071  Northern European
104,133  German
197,664  Scotch/Irish

Religion:
12,422   Buddhist
334,962  Catholic
7,228    Islamic
29,834   Jewish
8,350    Eastern Orthodox
811,907  Protestant

Lifestyle/Interest:
73,332   Automotive work
180,399  Book reading
104,152  Bible/devotional reading
100,329  Bicycling
49,109   Boating/sailing
118,227  Camping/hiking
91,080   Collectibles
36,701   Community/Civic activity
116,047  Crafts
77,127   Cultural/art events
24,523   Current affairs/politics
74,463   Electronics
75,656   Fashion clothing
133,096  Fishing
186,699  Gardening
90,785   Gourmet cooking/food
104,666  Health/natural foods
74,238   Home furnishing/decorations
138,519  Home workshop
113,727  Household pet - cat
174,994  Household pet - dog
89,050   Hunting/shooting
42,010   Military veteran
64,509   Motorcycle Owners
98,257   Personal/home computer
92,708   Photography
198,009  Physical fitness/exercise
45,169   Real Estate Investment
50,486   Recreational vehicles
73,044   Running/jogging
233,468  RV Owners
34,183   Science fiction
40,459   Science/new technology
92,499   Self improvement
43,851   Snow skiing
49,888   Stamp/coin collecting
75,694   Travel - foreign
174,652  Travel in the U.S.
420,438  Truck owners
122,740  Walking for health
79,235   Wildlife/environment
81,673   Wines

Delivery:  3 workdays after approval

Updated quarterly.

----------- DATE -----------
09/01/08   UPDATED
09/12/08   CONFIRMED

------- UNIT OF SALE -------
$26.00/YEAR (26 ISSUES)

---------- MEDIA -----------
70% DIRECT MAIL
30% OTHER

-------- ADDRESSING --------
P/S LABELS OR MAG TAPE
9T-1600/6250 BPI

-------- SELECTIONS --------
$15.00 Childs Age Range
$14.00 Age Range
$12.00 Mail Order Buyers
$10.00 Ethnic/Ethnicity
$10.00 Home Owner
$10.00 Income Select
$3.00 Marital Status
$7.50 Length of Residence
$15.00 Lifestyle
$20.00 Home Value
$5.00 Presence of Child
$10.00 Religion/Religious
$10.00 Number of Children
$8.00 SCF
$8.00 State
$8.00 Zip
$15.00 Area of Interest
$15.00 Sports
$2.00 Keying
$25.00 Mag Tape (flat fee)
$6.00 P/S Labels
$10.00 Run Charges
$35.00 Email Delivery (flat
$25.00 Cartridge (flat fee)
$15.00 Credit Cards
$16.00 1 Month Hotline
$11.00 3 Month Hotline
$5.00 6 Month Hotline
$8.00 Gender/Sex
$10.00 Gender/Sex of Child

11/14/2008          PAGE  2
M096677

$11.00 Source

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
100,000