DOUBLEDAY ENTERTAINMENT PROF BEHAVIORAL SCIENCE

43,803     Paid Expires & Cancels       $50/M

Book club is no longer active; only expires
and cancellation names available.

(Formerly:  Doubleday Entertainment Professional
Behavioral Science Book Club)
(Formerly:  Bookspan Professional Behavioral
Science Book Club)
(Formerly:  Doubleday Select Behavioral Science
Book Club)
(Formerly:  Newbridge Communications Inc
Behavioral Science Book Club)

The Doubleday Behavioral Science Book Club
members are active, responsive mental health
professionals within the ranks of psychiatrists,
clinical psychologists, analysts, social
workers, sociologists, and educated lay people.

These professionals are above average in their
incomes and educational levels.

Average age 40
$60,000 Average income

------- UNIT OF SALE -------
$115.00 AVERAGE

---------- GENDER ----------
24% MALE 65% FEMALE

---------- MEDIA -----------
60% DIRECT MAIL
40% INTERNET/3RD PARTY

-------- ADDRESSING --------
EMAIL

-------- SELECTIONS --------
$7.00 SCF
$7.00 State
$7.00 Zip
$2.00 Keying
$60.00 Modem/FTP/BBS (flat
$7.00 Gender/Sex

------ MINIMUM ORDER -------
8,000