DM NEWS SUBSCRIBER FILE

48,022 Postal Subscribers            $150/M
43,759 Phones                        +$60/M

(Formerly:  DM News The Newspaper of Direct
Marketing)

Published by Haymarket Media.

DM NEWS is universally considered the primary
source of news and information for direct
marketers.  It covers all aspects of direct
marketing and all direct marketing media, from
direct mail, telemarketing and DRTV to online
advertising, e-commerce and Email marketing.
Regularly scheduled special reports provide
in-depth coverage of specialized disciplines and
emerging tools and technologies within the
direct marketing field.

Additional Charges:
A/B Split-
First @ N/C
Each Add'l @ $100/F
Key Coding @ $350/F
Customer File Deployment @ $25/M ($200 Min.)

DM NEWS subscribers include mid to upper level
decision makers.  The file also includes a broad
range of recent converts to direct marketing.

Job Title:
Corporate & General Management          21,618
Sales & Marketing Management            16,436
Advertising, Promotion & Public
Relations Management                     3,312
Creative Personnel                       1,184
Operational & Technical Management       2,502
Education, Research, Consluting            771
Merchandising Management                   390
Other Title                              1,643

Industry:
Multichannel Merchants                   7,456
Online-Only Retailers                    2,134
Traditional Outlets                      1,945
Financial Services: Banks/Insurance/
Credit Cards/Investments/Real Estate     3,921
Healthcare                               1,521
Hi-Tech: Computers/Software/Internet-
Related Products & Services              1,719
Publisher/Subscription Marketer          1,185
Communications/Entertainment/Hospitality/
Tourism & Travel/Trade Shows             1,102
Manufacturers & Packaged Goods (excluding
Hi-Tech)                                 3,897
Educational/Govermental Agencies/Public
Administration                           1,361
Transportation/Utilities                   310
Fundraisers/Associations: Nonprofit
Groups/charities/Clubs/Membership
Organizations                            1,076
Other Direct Marketers                   1,300
General Advertising Agency               1,887
Direct Marketing Agency                  2,642
Online/Interactive Agency                1,138
Independent Direct Marketing Company       864
Freelance/Creative Consultants             755
Print: Magazine/Newspaper/Cooperative
Mailer                                   2,525
Broadcast: Television/Cable/Radio          494
Internet: Online/Interactive Media       1,315
Other Media                                297
Inbound/Outbound Teleservices              664
List/Database/E-mail Management          1,787
Web Services: Design/Hosting, Software   1,693
Fulfillment/Printer                        575
Wholesalers/Distributors                 1,907

Net name, exchange, reuse and telemarketing are
not available.

Cancellation Charges:  $10/M Plus $50/F fee.
Cancellation after mail date requires payment in
full.

BPA-audited.

Updated semiannually.

------- UNIT OF SALE -------
N/C

---------- MEDIA -----------
100% CONTROLLED
CIRCULATION

-------- SELECTIONS --------
$60.00 Phone Number
$15.00 Sales Volume
$15.00 Job Title
N/C Personalization
$15.00 Bus/Industry Type
$10.00 Geo/Geographical
$50.00 Cartridge
$65.00 Email Delivery
$50.00 CD-ROM

------ MINIMUM ORDER -------
5,000