DISNEY PUBLISHING ENHANCED MASTERFILE

144,879   1 Month Subscribers          +$17/M
342,110   3 Month Subscribers          +$12/M
5,074,453 Total Subscribers            $105/M
1,356,227 Active Female Subscribers    +$10/M
2,314,550 Active Male Subscribers      +$10/M
646,535   12 Month Expires              $75/M
Canadian Subscribers                   +$16/M
Catalog Rate                            $80/M
Fundraiser Rate                         $75/M

(Formerly:  Disney Publishing Consumer Source
Masterfile)

Published by Disney Publishing Co.

Disney Publishing's subscribers and book buyers
have been merged and enhanced to create a large
family universe.

Publisher of FamilyFun, Wondertime and a variety
of one-shot and continuity book products, Disney
has a magic wand when it comes to children's
magazines. Preferred by the most dedicated
parents of children age 0 - 12, these
publications engage families to learn, play and
grow together.

This is an excellent resource for reaching
kids and their parents as they reach new
milestones each year.  The Disney Publishing
Masterfile offers the exact type of happy
families you want as your customers.

Additional Charges:
3rd Party Blow-In @ $15/M
DPV/LACS @ $5/M
Zip + 4

Hobbies:
Crafting                            402,680
Gardening                           510,346
Home Workshop                       425,499
Health & Fitness:
Health/Natural Foods                282,235
Walking for Health                  295,153

Sports/Outdoors:
Bicycling                           272,506
Camping/Hiking                      393,936
Fishing                             382,902
Outdoor Activities                  217,056
Sports Enthusiasts                1,047,311

Occupation:
Administrative/Managerial            59,409
Clerical/White Collar                57,307
Craftsman/Blue Collar                27,984
Homemaker                           203,120
Military                                209
Professional/Technical              196,194
Religious                            50,039
Retired                              17,733
Sales/Service                        36,585
Student                              16,284

Presence of Child by Age:
0 - 2                               589,127
3 - 5                               695,343
6 - 10                              580,093
11 - 15                             277,844
16 - 17                             160,716

Ethnic:
African American                    338,692
Asian                                71,084
German                              296,975
Hispanic                            914,870
Italian                             132,808
Jewish                               59,981
Scottish/Irish                      610,593

Add'l Interests:
Bible/Devotional                    310,797
Cooking                           1,071,550
Fashion                              21,944
Pets                                837,694
Cats                                328,995
Dogs                                472,679
Self Improvement                    259,122
Travel                              623,332
Single Child Household            1,112,117
Multi Child Household             1,188,556

Age:
18 - 25                             184,904
26 - 35                             855,874
36 - 45                             935,124
46 - 55                             436,333
55+                                 333,173

Income:
Less than $35,000                 1,062,589
$35,000 - $49,999                   632,027
$50,000 - $74,999                   748,447
$75,000 - $99,999                   423,575
$100,000 - $124,999                 201,288
$125,000+                           362,381

Religion:
Protestant                        2,689,372
Catholic                          1,635,649
Jewish                               71,577
Buddhist                             49,941
Islamic                              29,128
Eastern Orth                         25,614
Hindu                                21,605
Shinto                               11,311
Greek Orth                            8,486

Exchange is not available.

All overnight requests will be sent 3rd party.
Please supply an account number.

Cancellation Charges:  $100/F

----------- DATE -----------
10/01/08   UPDATED
10/15/08   CONFIRMED

---------- GENDER ----------
2,314,550 MALE
1,356,227 FEMALE

---------- MEDIA -----------
100% DIRECT MAIL (SOLO)

-------- SELECTIONS --------
$12.00 Age
$12.00 Childs Age
$12.00 Income Select
$12.00 Lifestyle
$10.00 Paid
$16.00 Canadian
$12.00 Change of Address
$8.00 SCF
$8.00 State
$8.00 Zip
$35.00 Zip Tape
$3.50 Keying
$10.00 Run Charges
$50.00 Email Delivery (flat
$40.00 Cartridge (flat fee)
$50.00 Modem/FTP/BBS (flat
$17.00 1 Month Hotline
$12.00 3 Month Hotline
$7.00 6 Month Hotline
$10.00 Gender/Sex
$12.00 Source

------ MINIMUM ORDER -------
7,500

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000