DIRECT MARKETING ASSOCIATION THE DMA

172,691 Active Executive Members         $150/M
4,203   Canadian                         $200/M
5,145   International Members/Attendees  $600/F

The Direct Marketing Association is the leading
trade association for businesses and
organizations interested in direct, interactive,
and database marketing.

Founded in 1917, the DMA today has more than
5,200 corporate, affiliate (Nonprofit
Federation, Association of Interactive Marketing
and Internet Alliance), and chapter members from
the US and 44 other nations.  The DMA's
membership represents marketers from every
segment, including cataloger, Internet
retailers, retail stores, nonprofit
organizations, advertising agencies, financial
services providers, book and magazine
publishers, book and music clubs, industrial
manufacturers.  A host of other vertical
segments, as well as the service industries that
support marketers are also an integral part of
the file.

This file is made up of members & event
attendees from large, medium and small
companies, high-level and mid-management
executives who paid to attend DMA conferences,
seminars, networking events/or purchased product
or research.  Events include the DMA Annual
Conference & Exhibition, and Direct Marketing to
Business Conference, amongst others.  Seminar
topics are focused on direct marketing
fundamentals, database marketing, creative
strategy, dm math and finance, customer
relationship management and interactive
marketing.

Business Type:
    B2B                               1,668
    Agencies                          3,000
    Cable/Internet                      627
    Catalog/Mail Order                1,874
    Computer Software                 1,060
    DM Consultants                    2,599
    Consumer Financial & Insurance    1,763
    Consumer Product Services         4,492
    Non-Profit                        2,671
    Printers/Fulfill/Comp Srvc/
      Lettershop                      2,849
    Retail Stores                     2,268
    Industrial Services               1,317
    Industrial Manufacturers          1,007

Job Title:
    President/CEO/Chairman           43,946
    Vice President                    6,019
    Director/Manager/Acct Exec       24,371
    Associate/Specialist/Coord/Asst   3,665
    Owner/Partner/Principal           3,849
    Attorney Counsel                  1,934
    Analyst                           1,047
    Other                             1,717

Job Function:
    Account Management/Client Svc     5,794
    Administration-Executive/Support  8,103
    Advertising                       2,476
    Analysis                          1,894
    Business Planning Development     2,563
    Communications/Public Relations   1,804
    Consultant Freelance              2,454
    Creative/Copy Writer              2,470
    Database Marketing                2,119
    Direct Mail                       2,335
    General Mgmt                     46,730
    E-Commerce                          947
    Finance Budget Accounting         1,962
    Human Resources/Training          1,014
    Information Technology            1,376
    Internet/Electronic Medi          1,271
    Marketing/Sales                  12,965
    Marketing/International           2,580
    Operations/Production/Facilities  2,217
    Product/Brand Management          1,575
    Project Management                1,335
    Research                          1,503
    Sales/Support                     5,751
    Student/Trainee/Intern            1,799

Employee Size:
    Less than 20                      7,445
     20 -  49                         3,663
     50 -  99                         2,785
    100 - 499                         4,974
    500 +                             2,431

Sales Volume:
    Less than 1,000,000               5,035
    1,000,000 - 9,999,999             6,248
    10,000,000 - 75,000,000           4,474
    75,000,000 - 999,999,999          2,577
    1,000,000,000+                    1,366

All orders are approved on a reciprocal rental.

Orders cancelled prior to merge are subject to a
$75/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge-purge are payable in full.

Updated quarterly.

------- UNIT OF SALE -------
$1,100.00/EVENT

---------- GENDER ----------
48% MALE 45% FEMALE

---------- MEDIA -----------
100% DIRECT RESPONSE

-------- SELECTIONS --------
$15.00 Number of Employees
$15.00 Sales Volume
$15.00 SIC/NAICS Code
$15.00 Job Title
$15.00 Bus/Industry Type
$10.00 SCF
$10.00 State
$10.00 Zip
$10.00 Cheshire Labels
$3.00 Keying
$25.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Run Charges
$75.00 Email Delivery (flat fee)
$75.00 Diskette (flat fee)
$10.00 Gender/Sex

------ MINIMUM ORDER -------
5,000