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DENTAL PRACTICE REPORT

67,871 Active Subscribers            $105/M
75,096 Total Subscribers             $105/M
6,636  Former Subscribers             $75/M
30,098 Subscribers W/ Phones         +$70/M
Multi-Channel Campaign               $230/M
(postal w/telemarketing follow up)

(Formerly: Dental Practice and Finance)

Published by Advanstar Communications.
DENTAL PRACTICE REPORT is published 10 times per year and delivers tightly focused information designed to help dentists grow in the rapidly changing dental business environment. Readers rely on DENTAL PRACTICE REPORT as a resource for guidance on a wide range of topics, including personnel and business management, integrating technology into a practice, marketing their services and making the most of personal investments.

DENTAL PRACTICE REPORT features broad-based insights not only from business management and investment professionals, but also from dentists themselves on a wide variety of topics related to enhancing dental practice efficiency and profitability. Delivers objective business journalism with a clinical perspective. Examining everything from practice management to clinical management, each issue offers authoritative, well- researched reports that dentists can use to enhance all aspects of their practice from the front desk to the operatory. Reaching practicing dentists, DENTAL PRACTICE REPORT offers the largest circulation of any dental practice management publication, and is the only publication devoted exclusively to giving dentists practical ideas for creating, building and maintaining a profitable practice. The publication keeps its readers up to date on what is happening in their profession and actions they can take to build a successful practice. Additional Charges: Graduation Year @ $15/M Hours Per Week Providing Care @ $15/M Intraoral Camera In Practice @ $15/M Number of Dentists In Practice @ $15/M Systems in Use @ $15/M Time On Cosmetic Procedures @ $15/M Functional Specialty: General Practice 62,329 Orthodontist 3,453 Oral Surgeons 1,807 Pediatric Dentist 1,715 Periodontist 1,833 Endodontist 1,486 Prosthodontist 1,144 Oral Pathologist 41 Public Health 260 Other 342 Business Type: Private Practice 70,036 Hospital 208 Faculty 2,182 Government/Public Health/Vet Admin/ 1,293 Military Student/Intern/Resident 253 Dental Supply Dealer 1,644 Other 161 Dentists In Your Practice: 1 33,986 2 12,366 3 - 5 6,564 6 - 9 898 10 or More 816 Number of Chairs in Practice: 1 - 2 7,569 3 - 5 28,703 6 - 9 9,158 10 or More 2,685 Graduation Year: 2000 - 2006 4,924 1996 - 1999 4,375 1990 - 1995 7,496 1980 - 1989 19,676 1970 - 1979 13,847 Pre 1969 6,200 Hours Per Week Providing Direct Patient Care: Less Than 20 2,434 20 - 29 5,416 30 - 39 30,956 40 - 49 12,938 50+ 2,481 Percentage of Time For Cosmetic Procedures: Less Than 25% 9,963 25 - 50% 8,826 51 - 75% 2,210 Greater Than 75% 918 Systems in Use: Air Abrasion Systems 2,181 CAD/CAM 1,110 Computer Shade Matching 1,939 Cosmetic Imaging 1,933 Curing Lights 5,697 Digital Radiography 4,120 Digital Still Camera 3,808 Intraoral Digital Camera 3,872 Interactive Patient Education 2,120 Systems Lasers 2,108 Surgical Microscope 1,164 Exchange is not available. All cancelled orders will incur a $50/F cancellation fee, $10/M run charges, plus media fees. No cancellations will be accepted after the mail date. Updated quarterly.
------- UNIT OF SALE -------
N/C

---------- GENDER ----------
76% MALE 24% FEMALE

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$70.00 Phone Number
$15.00 Job Function
$15.00 Business Address
$15.00 Bus/Industry Type
$15.00 Home Address
$10.00 SCF
$10.00 State
$10.00 Zip
N/C Cheshire Labels
$3.00 Keying
$35.00 Mag Tape (flat fee)
N/C Nth Name
$10.00 P/S Labels
$10.00 Run Charges
$60.00 Telemarketing Select
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$15.00 Gender/Sex
$25.00 Split Run (flat fee)

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
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