DENTAL OFFICE

104,120 Subscribers                     $90/M
12,540  Email Addresses                 $90/M
97,005  Telemarketing                  +$65/M

(Formerly: Dental Equipment and Materials)

Published by PennWell's Business and Industrial 
Division.


DENTAL EQUIPMENT & MATERIALS is a product and
clinical technique focused publication. 
Editorial focuses on the integration of office
design and operatory equipment integration.
All the newest products are reviewed and
described with many receiving "Application
Guides", a description of how and when the new
product is used.

Additional Charges:
Hours Per Week @ $10/M
Dentists @ $10/M
Oral Hygienists @ $10/M
Purchasing Influence @ $20/M

Business:
Private Practice                     98,487
Part-Time Facility                      718
Hospital Staff                          386
Intern/Resident                         465
Graduate Student                        529
Business/Industry                     1,040
State or Local Govt                     424
Full-Time Faculty                     1,354
Military                                428
Vets Admin                              127
Public Health                           583
Dental Laboratory                       209
Senior Year Dental Student            2,080
Dental Supply Dealer                    540

Job Function:
General Practice                     88,977
Oral Surgeon                          2,872
Endodontist                           2,162
Orthodontist                          5,043
Pediatric Dentistry                   1,781
Periodontist                          2,751
Prosthodontist                        1,512
Public Health                           545
Other                                 1,629

Hours Per Week:
Less Than 20                          4,337
20 - 29                               8,660
30 - 39                              48,489
40 - 49                              20,017
50 or More                            4,071
Less Than 30 Hours                    3,209
More Than 30 Hours                   15,711

Dentists:
One                                  54,330
Two                                  20,102
Three                                 6,774
Four or More                          7,471

Oral Hygienists:
One                                  22,000
Two                                  21,549
Three or More                        19,055

Employee Size:
1 - 4                                18,475
5 - 9                                19,363
10 - 19                               9,484
20 - 49                               3,556
50 - 99                                 704
100 - 499                               456
500 - 999                                71
1,000+                                  118

All orders are approved on a reciprocal rental.

Cancelled orders are subject to a $50/F
cancellation fee plus any applicable
production charges.

Updated daily.

------- UNIT OF SALE -------
N/C

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Number of Employees
$15.00 Job Title
$15.00 Bus/Industry Type
$10.00 SCF
$10.00 State
$10.00 Zip
   N/C Cheshire Labels
 $3.00 Keying
$25.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Run Charges
$65.00 Telemarketing Select
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$20.00 Product
$10.00 Gender/Sex

------ MINIMUM ORDER -------
5,000