DENTAL LAB PRODUCTS

9,228 Active Subscribers            $105/M
9,811 Total Subscribers             $105/M
516   Former Subscribers             $75/M
3,441 Subscribers W/ Phones         +$70/M
Multi-Channel Campaign              $230/M
(postal w/telemarketing follow up)


Published by Advanstar Communications.


DENTAL LAB PRODUCTS (DLP) is a bimonthly
tabloid publication, focusing on the latest
innovations in products, literature,
techniques, continuing education
opportunities, and services of interest to
dental laboratory owners and managers.

Technical features focus on step-by-step
procedures to follow when using recently
introduced materials and equipment to
fabricate dental prostheses.

DLP is the only product-oriented publication
in the dental lab market today, and is the
place lab decision makers turn to first for
timely information on new products, technical
developments and business strategies, along
with agendas for meetings, conferences,
symposiums, courses and learning opportunities
at both state and national levels.

Additional Charges:
Email Addresses
Purchasing Metal Free Restorative Systems @
$25/M

Business/Industry:
Dental-
Laboratory                            6,726
Office With Laboratory on Premises      779
School Laboratory                        49
Supply Dealer                           177
Denture Clinic                          142

Function:
Owner                                 6,190
Manager                                 649
Department Head                         210
Tech                                    361
Dentist                                 246

Lab Services Provided:
Crown & Bridge                        5,976
Full Dentures                         3,562
Partial Dentures                      3,247
Orthodontic                           1,147
Implant Cases                         3,799
Other                                   590

Number of Employees at Lab (location):
1 - 2                                 3,843
3 - 5                                 2,193
6 - 10                                  826
11 - 25                                 493
25+                                     422

Purchasing Metal Free Restorative Systems:
Pressable Ceramic                       989
Fiber-Reinforced                        479
CAD/CAM                                 681
Non-Pressable                           408

Telemarketing is available.

Net name and exchange are not available.

All cancelled orders will incur a $50/F
cancellation fee, $10/M run charges, plus
media fees.  No cancellations will be accepted
after the maildate.

Updated quarterly.

------- UNIT OF SALE -------
N/C

---------- GENDER ----------
79% MALE
21% FEMALE

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Number of Employees
$70.00 Phone Number
$15.00 Job Function
$10.00 Business Address
$15.00 Bus/Industry Type
$10.00 Home Address
$10.00 SCF
$10.00 State
$10.00 Zip
   N/C Cheshire Labels
 $3.00 Keying
   N/C Nth Name
$10.00 P/S Labels
$60.00 Telemarketing Select
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$50.00 Cartridge (flat fee)
$15.00 Gender/Sex
$25.00 Split Run (flat fee)

------ MINIMUM ORDER -------
5,000
1,000 - REUSE