DENTAL ECONOMICS

113,078   US Dentists     $90/M
102,119   Telemarketing   +$65/M


Published by Pennwell's Business and Industrial
Division.

"The Nation's Leading Business Journal for the 
Profession"


The Dental Economics Magazine List of Practicing
Dentists includes recipients of DENTAL ECONOMICS,
the nations leading business journal for the
profession. It contains active practitioners
spending at least 20 hours per week in direct
patient care activity ("at Chairside").

Additional Charges:
Hours Practiced @ $10/M
Number of Dentists @ $5/M
Oral Hygienists @ $10/M
Purchasing Influence @ $20/M

PRIMARY OCCUPATION
Private Practice                        98,459
Part Time Faculty                          709
Hospital Staff                             377
Intern/Resident                            453
Graduate Student                           531
Business/Industry                        1,014
State or Local Govt                        421
Other                                    1,021
Full-Time Faculty                        1,329
Military                                   428
Vets Admins                                127
Public Health                              574
Dental Laboratory                          206
Senior Year Dental Student               2,080
Dental Supply Dealer                       524

JOB FUNCTION
General Practice                        88,872
Oral Surgeon                             2,874
Endodontist                              2,161
Orthodontist                             5,036
Pediatric Dentistry                      1,770
Periodontist                             2,752
Prosthodontist                           1,509
Oral Pathology                              76
Public Health                              540
Other                                    1,587

HOURS PRACTICED
50 or more                               4,058
40-49                                   19,947
30-39                                   48,443
20-29                                    8,678
Less than 20                             4,314
None                                     2,773

# OF DENTISTS PER OFFICE
Four or More                             7,440
Three                                    6,737
Two                                     20,062
One                                     54,275

ORAL HYGIENISTS
Three or more                           19,023
Two                                     21,555
One                                     21,964
None                                    25,676

EMPLOYEE SIZE:
1 - 4                                   18,519
5 - 9                                   19,407
10 - 19                                  9,506
20 - 49                                  3,563
50 - 99                                    705
100 - 499                                  457
500 - 999                                   71
1000 +                                     118

SALES VOLUME:
$1,000,000,000 +                            34
$500,000,000 - $999,999,999                 30
$100,000,000 - $499,999,999                173
$10,000,000 - $99,999,999                  719
$5,000,000 - $9,999,999                    507
$2,500,000 - $4,999,999                  1,041
$1,000,000 - $2,499,999                  3,513
$500,000 - $999,999                      7,965
$1 - $499,999                           38,203

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Number of Employees
$15.00 Sales Volume
$15.00 SIC/NAICS Code
$15.00 Occupation
$15.00 Job Function
$10.00 SCF
$10.00 State
$10.00 Zip
   N/C Cheshire Labels
 $3.00 Keying
$10.00 P/S Labels
$10.00 Run Charges
$65.00 Telemarketing Select
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$20.00 Product
$10.00 Gender/Sex

------ MINIMUM ORDER -------
5,000