CLINICIAN'S BRIEF VETERINARIAN SUBSCRIBERS

48,989  Veterinarian Subscribers    $125/M

Clinician's Brief, the official publication of the
world-renowned North American Veterinary
Conference, is designed specifically for the busy
small-animal practitioner.

For best practices and trends, veterinarians know
that Clinician's Brief is the place to turn.  Its
qualified subscribers include veterinarians in
private practice, government, research, and
teaching; veterinary students; and veterinary
technicians. It is read by practitioners in
hospitals with more veterinarians, the most
revenue, and the most potential to purchase/
recommend products. The men and women who rely on
this magazine are those responsible for keeping
current with the ever-changing, fast-growing pet
health care industry.  They are motivated to
purchase or subscribe to a host of products and
services that will keep them on the cutting edge
of the profession.

BUSINESS/PROFESSIONAL ACTIVITY:
Exclusive Small Animal Practice     36,601
Over 50% Small Animal Practice       3,919
Mixed Practice                       4,297
Practice Manager                       262
Academic Teaching Library              207
Veterinary Student                   2,784
Veterinary Technician                  746

POSITION:
Owner/Partner/Multiple Practice     23,892
Associate                           21,043
Other                                2,378

NUMBER OF VETERINARIANS IN PRACTICE:
1                                   10,718
2                                    9,825
3                                    8,520
4                                    5,922
5 or more                           10,515

NUMBER OF YEARS IN PRACTICE:
Less than 5 Years                    7,193
5 - 10 Years                         8,845
11 - 15 Years                        6,430
16 - 20 Years                        5,202
20+ Years                           17,977


All orders are approved on a reciprocal rental.

-------MINIMUM ORDER-----
5,000

-------UNIT OF SALE------
N/A

-----------MEDIA---------
Controlled Circulation

--------ADDRESSING-------
4UP Cheshire          N/C
PS Labels           $15/M
Magtape             $25/F
Diskette            $75/F
E-Mail Transmission $75/F
Keying              $ 3/M

--------SELECTIONS-------
State               $10/M
SCF                 $10/M
Zip                 $10/M
Business/Prof. Act. $15/M
Position            $15/M
No. of Vets.        $15/M
No. of Years        $15/M
Run Charges         $10/M