CIO MAGAZINE SUBSCRIBER LIST
158,687 US Subscribers $275/M
Postal & Email $555/M
141,721 Telemarketing $350/M
Postal & Telemarketing $605/M
At the core of business technology leadership,
CIO Magazine Subscriber List delivers
influential IT (Information Technology) and
business executives who are completely
involved in IT purchases for their
organizations. They are leading information
management executives who initiate, control
and approve purchases for computers,
communications equipment, networks, work group
computing and PC/workstations. Their
interests are extremely diverse on key issues
such as emerging technologies, leadership,
globalization, wireless technology, knowledge
management and storage and data management.
CIOs are challenged by the dynamic context of
today's IT business environment from
regulators, security threats and continued
economic constraints. They rely on CIO
magazine's trusted analysis, case studies,
research and peer-to-peer advice to help them
anticipate these challenges and make the right
decisions.
With over 160 editorial and design awards, CIO
has provided IT and business executives with
real-life and in-depth information solutions.
Invest with the leader - deliver your message
to the most influential IT executives with the
power and budget to buy.
Additional Charges:
Involved in Company's IT Budget or Strategy
@ $25/M
Multi-Channel Subscriber @ $25/M
Amount of Technology Products Purchases
@ $30/M
Operating Systems Used and/or Planned
@ $30/M
Products and Services Helps Acquire @ $40/M
Products Planned to Purchase @ $40/M
The CIO Magazine Audience:
$361 Million average IT budget
$7.3 Billion average company revenues
100% Personally involved in IT purchases for
their organizations
26,742 Average number of employees
Sources: Intelliquest CIMS Fall Business
Influencer Study, November 2007; CIO BPA, June
2007; IDG AdGauge Study, CIO December 1, 20007
Issue; CIO Open Editorial Survey, Research
Results, February 2007
Total Annual Amount of Technology Products and
Services Currently Involved in Purchasing for
All Locations of Organization:
Technology Products and Services-
E-Commerce, Wireless, Computer
Systems/Hardware/Servers, Software,
Services, Storage, Security,
Peripherals
Dollar Value:
$250 Million or More
$150 to $249.9 Million
$100 to $149.9 Million
$50 to $99.9 Million
$10 to $49.9 Million
$1 to $9.9 Million
$500,000 to $999,999
$250,000 to $499,999
$100,000 to $249,999
$50,000 to $99,999
$25,000 to $49,999
Under $25,000
Organization's Industry or Function:
Advertising/Marketing/Public 2,527
Relations/Media (publishing,
broadcast, online)
Aerospace/Defense Contractor 883
Agriculture/Forestry/Fisheries 190
Business Services/Consultant 3,478
Construction/Architecture/Engineering 5,375
Education 12,483
Government - Federal (incl military) 6,093
Government - State/Local 6,541
Healthcare/Medical/Pharmaceutical/Bio- 7,827
Tech
Insurance/Real Estate/Legal 11,668
Manufacturing & Process Industries 18,389
Mining/Oil/Gas 1,902
Retailer/Wholesaler/Distributor 5,620
(non-computer)
Transportation/Utilities (energy, 12,196
water, etc)
Travel/Hospitality/Entertainment/ 139
Recreation
Communication Carriers (ISP, telecomm, 4,449
data comm, cable)
Computer/Network Consultant 4,042
E-Commerce/Internet 743
Retailer/Wholesaler/Distributor 2,350
(computer related)
Manufacturing - Hardware/Software 6,907
Service Provider (MSP, BSP, ASP, ESP, 1,870
web hosting)
VAR/VAD/OEM 3,647
Other 2,773
Primary Job Title:
CIO/CTO/CSO 25,567
Executive Vice President, Senior Vice 51,026
President
Vice President 221
Director 24,920
Manager 502
Supervisor 10
Systems Integrator 48
Technical Consultant 572
CEO/COO/Chairman/President 14,640
CFO/Controller/Treasurer 3,955
Exec VP, Sr VP, Vice President ------
General Manager 458
Director, Manager 1,724
Other Corporate, Business Manager 12,520
Consultant (non-technical) 51
Other- IT Staff 244
Other- Non-Manager 523
Primary Job Function:
Exec IT (CIO/CTO/CSO/EVP/SVP/VP) 9,494
IT Management (director/manager) 2,770
Network/Systems Management 2,620
R&D Management 91
Web-Based Business 1,370
Applications Development 498
Systems Engineering 1,890
Programming/Systems Analyst/Architect 212
Telecommunications 199
Consultant/Integrator 239
Other IT Management 25,062
Corporate Management (CEO/COO/Pres/ 9,161
GM/VP)
Finance Management (CFO/controller/ 2,658
treasurer)
Sales/Marketing 2,915
Human Resources/Training/Education 77
Legal/Compliance 17
Other Management 2,521
Other- IT Staff/Technical Support 127
Other- Non-Technical Consultant/Integrator 40
Other- None of the Above 171
Number of Employees at Entire Organization:
Over 20,000 26,119
10,000 to 19,999 9,024
5,000 to 9,999 12,739
1,000 to 4,999 22,322
500 to 999 14,858
100 to 499 24,892
50 to 99 276
Less than 50 21,961
Total Budget of Entire Organization:
$1 Billion or More 4,320
$500 to $999.9 Million 2,193
$100 to $499.9 Million 6,015
$50 to $99.9 Million 3,523
$10 to $49.9 Million 8,165
$1 to $9.9 Million 6,659
$500,000 to $999,999 22,847
Under $100,000 68
Operating Systems Used and/or Planned:
Windows Server 2003 71,356
Windows XP 70,116
VM/MVS 32,616
Linux 42,141
Unix 43,256
Netware 16,589
Mac OS 22,729
Other 6,736
Total Annual Revenues of Entire Organization:
Over $40 Billion 9,227
$30 Billion to $40 Billion 4,107
$15 Billion to $29.9 Billion 5,669
$10 Billion to $14.9 Billion 5,962
$5 Billion to $9.9 Billion 11,043
$1 Billion to $4.9 Billion 14,818
$501 Million to $999 Million 9,018
$101 Million to $500 Million 16,903
$50 Million to $100 Million 12,826
Under $50 Million 32,226
Products and Services Helps Acquire Through
Approval/Planning/Recommendation/Specification:
Application Development Software 58,354
Backup/Disaster Recovery Hardware 60,082
Backup/Disaster Recovery Software 54,993
Bridges/Routers/Gateways/Hubs 59,213
Business Intelligence/Data Mining 52,250
Consulting Services/Outsourcing-
Domestic 57,239
Off-Shore 32,852
CRM Software 51,866
Database Management Software 70,855
Data Storage Products 60,246
Desktop Security Hardware 57,460
Desktop Security Software 57,866
Desktop Systems 85,268
E-Business Consulting Services 30,865
EDI 37,600
Electronic Commerce Tools 44,508
Email/Groupware 58,214
Encryption Software/Firewalls 49,657
Enterprise Application Integration 46,788
Enterprise Portals 2,398
ERP Software 54,651
Handheld PCs/PDAs 63,906
Imaging/Document Management 3,813
Java 3,839
Knowledge Management 53,174
LAN/WAN Hardware 62,697
Laptop/Notebooks 81,895
Mainframe/Midrange Application Software 45,400
Mainframes 39,684
Marketing/Sales Automation 39,605
Midrange Computers 52,056
Modems/Multiplexers 50,579
Network Management Systems 50,461
Network Operations Systems 55,892
Network Security Hardware 61,431
Network Security Software 57,146
Network Servers (file, web, database) 77,265
Operating Systems 52,505
PC/Workstation Software 73,304
Personal Productivity 45,540
Printers 65,562
Search Tools/Engines 48,698
Security Software/VPNs 3
Software Storage 49,226
Supply Chain Management 38,430
Video Conferencing/Webcasting 43,766
Web Authoring Tools 51,585
Web Services 54,187
Wireless LAN/WAN 51,315
Master Data Management 7,926
Ajax 5,022
Virtualization 11,757
Universal Communication 3,140
Identity/Access Management Software 32,490
SOA Software 27,429
Products Planned to Purchase:
Computer Hardware 51,997
Networking Equipment 38,298
Telecom Equipment 28,691
Storage Systems 32,939
Outsourced IT Services 29,577
Application Software 37,982
Security Software 27,594
Wireless/Mobility Solutions 23,758
Multi-Channel Subscriber:
Print Subs and Newsletter Subs 5,816
List must be sent to third-party mailhouse,
service bureau or telemarketing company.
Prepayment is required on all first orders.
Payment is due 30 days from mail date.
Allow 3 - 5 working days to process order.
Cancelled orders are subject to charges.
Updated quarterly.
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