CHIEF EXECUTIVE MAGAZINE MAILING LIST

40,587    Qualified Recipients      $190/M

Chief Executive is the leading source of
intelligence for and about CEOs. Each issue
focuses on the unique leadership concerns of
CEOs, providing the ideas, strategies and
tactics that CEOs can use to create more
effective organizations to compete in the
global economy. Chief Executive also covers
the human side of being a CEO and reports on
the successes and failures of these 
influential leaders in ways that illuminate,
educate, entertain, and inspire other CEOs.

Demographics:
Median age 54.9
$394,000 Median HHI
$809,000 Average income
$2.8 Million median net worth
$7.0 Million average net worth
89% College graduate+
95% Top 5 Titles (CEO, Pres, Ch/V Ch, COO,CFO)
97% Travel domestically
75% Travel internationally
72% Own/lease luxury vehicle
90% Serve on 1 or more corporate boards
79% Attended live theater/concert/opera/ballet
55% Played golf
59% Own Electrionic Gadgets
42% Own Antiques/Art
99% Own Investment

Company Size:
1 - 99                               14,198
100 - 499                            10,003
500 - 999                             3,614
1,000 - 4,999                         4,249
5,000 - 9,999                         1,043
10,000+                               1,723

Job Title:
CEO                                  15,074
CFO                                   3,329
COO                                   1,385
Chairman                              4,475
Managing Director                     1,453
Other                                 2,495
Partner                               1,131
President                            11,543
Treasurer                               316
Vice Chairman                           441

Sales Volume:
$100 - $250 Million                   3,670
$25 -  $49 Million                    3,825
$250 - $499 Million                   2,180
$50 -  $99 Million                    4,689
$500 -   $1 Billion                   1,772
$20 Million - $24,999,999             7,875
$1 Billion+                           3,621

Telemarketing is not available.

Cancellation:  $100/F

Updated quarterly.

---------- GENDER ----------
95% MALE 5% FEMALE

---------- MEDIA -----------
100% DIRECT MAIL

-------- SELECTIONS --------
$10.00 Job Title
$10.00 Annual Sales Volume
$20.00 Bus/Industry Type
$10.00 Company Size
$5.00 SCF
$5.00 State
$5.00 Zip
N/C Cheshire Lables
$2.00 Keying
$30.00 Mag Tape (flat fee)
$10.00 P/S Labels
$60.00 Email Delivery (flat fee)
$60.00 Diskette (flat fee)
$30.00 Cartridge (flat fee)

------ MINIMUM ORDER -------
5,000