BLOOMBERG BUSINESSWEEK MASTERFILE MAILING LIST

19,650   1 Month Hotline              +$20/M
195,232  3 Month Hotline              +$15/M
341,208  6 Month Hotline              +$10/M
531,963 12 Month Hotline               +$5/M
630,262 Active US Subs                $135/M
962,137 Total Subs                    $135/M
331,875 Former US Subs (expires)       $75/M
14,964  Active Canadian Subs          +$15/M
Consumer Rate                  $95/M
Fundraising Rate               $75/M

(Formerly:  Business Week)

Published by The McGraw Hill Companies.

Bloomberg BusinessWeek is a global source of
actionable insight for 4.8 million success-minded
professionals. The magazine offers the 
international business community a competitive
advantage with timely, relevant and in-depth
coverage of the news that matters to them.

Additional Charges:
Geography
One per Location
New Subscriber

Bloomberg BusinessWeek readers are affluent and
educated business decision makers.

$94,688 Average income

Job Title:
Senior (C-Level or Higher)              71,932
Other Top Management                    25,170
Middle/Admin Management                 38,972
Financial Management                    14,320
Sales & Marketing Management             9,373
IT/IS Professionals                      3,712
Production/Operations/Engineering       18,058
Other Professionals                     25,392

Industry/SIC:
Construction                             6,829
Manufacturing                           33,689
Transportation/Communications/Utilities  9,745
Wholesale/Retail                        20,629
Business & Personal Services            46,317
Banking/Financial Services              27,283
Government                               3,617

Employee Size:
1 - 19                                  30,883
20 - 49                                  5,097
50 - 99                                  3,733
100 - 249                                6,350
250 - 499                                2,606
500 - 999                                3,009
1,000 - 4,999                            3,549
5,000+                                   4,532

Gender:
Male                                   366,210
Female                                 140,541

98.6% DPV (Delivery Point Validation)

Exchange and telemarketing are not available.

All cancelled orders are subject to a $75/F
charge plus applicable running & shipping
charges.  Any order cancelled after the mail
date must be paid in full.

Updated monthly.

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$15.00 Bus/Industry Type
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$10.00 Province
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$20.00 1 Month Hotline
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$5.00 12 Month Hotline
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$15.00 Agent Sold
$15.00 Direct to Publisher
$15.00 Renewals

------ MINIMUM ORDER -------
5,000
1,000- REUSE

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85%   +  $10.00
RUN CHARGES
50,000