List Rental - HIppo Direct Visit HippoDirect.com Print Datacard
Email Datacard

BOATING WORLD MAGAZINE

12,966  3 Month Hotline               +$10/M
43,000  6 Month Hotline                +$6/M
103,630 Active Subscribers             $95/M
31,263  Last 12 Month Expires          $65/M
Fundraiser/Catalog Rate                $70/M

Published by Trans World Publishing.

BOATING WORLD Magazine is devoted to the up-to 35 ft pleasure powerboat market, with the majority of boats being in the 20' - 25' range. The magazine features what's new and exciting in powerboating - the best boat buys, the latest manufacturers' upgrades and add-ons, fishing tips, watersports and personal watercraft activities as well as seamanship, maintenance, practical boating information, marine accessories and cruising destinations that will thrill the entire family. Each issue is designed to inspire more fun on the water.

Profile: $150,400 Median Household Income $1,059,000 Median Net Worth 87.2% Married 43% Have children living at home 30.9% Own Waterfront Property 49.1% Average Age 85.2% College Educated 90% Own their own boat 88% Include Boating in Vacation Plans 79% Enjoy Day Cruising 56% Fish 15% Boat in Freshwater 24% Boat in Saltwater 43% Waterski 79% Tow Boats 51% Tow Water Toys 54% Wakeboard / Kneeboard 22 Years Average Boating 33 Days / Year Boat All orders approved on a reciprocal rental basis. Diskette shipped to a bonded mailhouse only. Orders cancelled prior to merge are subject to a $50/F cancellation fee plus any applicable production charges. Orders cancelled after merge-purge are payable in full. Updates monthly.
----------- DATE -----------
09/01/08   UPDATED
10/01/08   CONFIRMED

------- UNIT OF SALE -------
$18.00/YEAR (10 ISSUES)

---------- GENDER ----------
75% MALE 8% FEMALE

---------- MEDIA -----------
DIRECT MAIL/AGENT/
SPACE ADS

-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE

-------- SELECTIONS --------
$10.00 SCF
$10.00 State
$10.00 Zip
$3.00 Keying
$25.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Run Charges
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$25.00 Cartridge (flat fee)
$10.00 3 Month Hotline
$10.00 Recency
$6.00 6 Month Hotline
$10.00 Gender/Sex
$10.00 Source

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000

HIPPO DIRECT
34472 Summerset Dr.
Solon, OH 44139 USA
Phone: 440-519-0730
Email: rapidresponse@hippodirect.com
Terms