BOATING WORLD MAGAZINE

12,966  3 Month Hotline               +$10/M
43,000  6 Month Hotline                +$6/M
103,630 Active Subscribers             $95/M
31,263  Last 12 Month Expires          $65/M
Fundraiser/Catalog Rate                $70/M

Published by Trans World Publishing.

BOATING WORLD Magazine is devoted to the up-to
35 ft pleasure powerboat market, with the
majority of boats being in the 20' - 25' range.
The magazine features what's new and exciting in
powerboating - the best boat buys, the latest
manufacturers' upgrades and add-ons, fishing
tips, watersports and personal watercraft
activities as well as seamanship, maintenance,
practical boating information, marine
accessories and cruising destinations that will
thrill the entire family.  Each issue is
designed to inspire more fun on the water.

Profile:
$150,400  Median Household Income
$1,059,000 Median Net Worth
87.2% Married
43% Have children living at home
30.9% Own Waterfront Property
49.1% Average Age
85.2% College Educated
90% Own their own boat
88% Include Boating in Vacation Plans
79% Enjoy Day Cruising
56% Fish
15% Boat in Freshwater
24% Boat in Saltwater
43% Waterski
79% Tow Boats
51% Tow Water Toys
54% Wakeboard / Kneeboard
22 Years Average Boating
33 Days / Year Boat

All orders approved on a reciprocal rental basis.

Diskette shipped to a bonded mailhouse only.

Orders cancelled prior to merge are subject to a
$50/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge-purge are payable in full.

Updates monthly.

----------- DATE -----------
09/01/08   UPDATED
10/01/08   CONFIRMED

------- UNIT OF SALE -------
$18.00/YEAR (10 ISSUES)

---------- GENDER ----------
75% MALE 8% FEMALE

---------- MEDIA -----------
DIRECT MAIL/AGENT/
SPACE ADS

-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE

-------- SELECTIONS --------
$10.00 SCF
$10.00 State
$10.00 Zip
$3.00 Keying
$25.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Run Charges
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$25.00 Cartridge (flat fee)
$10.00 3 Month Hotline
$10.00 Recency
$6.00 6 Month Hotline
$10.00 Gender/Sex
$10.00 Source

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000