BOATING MAGAZINE

3,646  1 Month Hotline Subs          +$16/M
13,001 3 Month Hotline Subs          +$12/M
26,954 6 Month Hotline Subs           +$8/M
80,166 Active Subs                   $105/M
51,805 Direct Mail Sold              +$11/M
9,193  Expires                        $90/M
2,065  Canadian Subs                 $105/M
Catalog Rate                          $80/M
Fundraiser Rate                       $75/M

BOATING MAGAZINE readers are serious boating
enthusiasts.

BOATING MAGAZINE is written for the informed
boat owner or enthusiast.  It features practical
information on all types of boats, marine
accessories, seamanship and maintenance.
BOATING provides periodic guides to products of
interest to sailors and boat owners, and offers
advice on various marine problems.  Reviews of
the best inland and coastal cruising areas are
also featured.

Additional Charges:
DHL Overnight @ $28/F
UPS Blue @ $10/F

Demographics:
Median age 46
$166,500 Average HH income
$1,365,000 Average HH net worth
75% College educated
57% Professional/managerial
81% Married
86% Own a home
97% Own a computer
72% Purchase via the Internet
99% Paid

All orders cancelled after merge and/or mail
date will be billed at full rental rate.  Orders
cancelled prior to merge will be billed a $100/F
fee plus $10/M run charges and all applicable
selection charges.  List owner/manager needs to
be notified of any cut backs or cancellations
before the merge happens.

Updated monthly.

----------- DATE -----------
09/08/08   UPDATED
09/08/08   CONFIRMED

------- UNIT OF SALE -------
$15.00/YEAR (12 ISSUES)

---------- GENDER ----------
92% MALE
8% FEMALE

---------- MEDIA -----------
DIRECT MAIL/AGENTS/DTP

-------- SELECTIONS --------
$8.00 Paid
$8.00 Business Address
$8.00 Home Address
$8.00 SCF
$8.00 State
$8.00 Zip
$1.00 Keying
$8.00 Run Charges
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$50.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$16.00 1 Month Hotline
$12.00 3 Month Hotline
$8.00 6 Month Hotline
$8.00 Gender/Sex
$11.00 Direct Mail Sold
$11.00 Direct to Publisher
$11.00 Source

------ MINIMUM ORDER -------
7,500

----- NET NAME POLICY ------
85%   +   $8.00
RUN CHARGES 
50,000