BETTER HOMES AND GARDENS

200,850   1 Month Hotline            +$16.75/M
820,987   3 Month Hotline               +$12/M
1,650,315 6 Month Hotline                +$9/M
6,480,397 Total Subs                    $100/M
21,481    1 Month COA                   +$12/M
4,978,820 Total Female Subs              +$9/M
995,750   Total Male Subs                +$9/M
4,016,500 Expires                        $75/M
12,220    Active Canadian Subs          +$21/M
Fundraising Rate                         $75/M

Published by Meredith Corporation.

Better Homes and Gardens is the trusted
authority on American home and family life.

Additional Charges:
3rd Party Blow In @ $10/M
Passion Points @ $16/M
Zip+4

BETTER HOMES AND GARDENS subscribers maintain
highly mail-interactive relationships with the
magazine and its advertisers.  They complete and
mail BRM cards for literature, join clubs and
respond to the many direct print advertisers
found in every issue.

Demographics:
Median age 49
$59,292 Median income
$215,643 Median home value
66% Married
79% Own home
54% Attended college
66% Employed
49% Working women

All overnight shipment requests are sent third
party. Please supply account number.

Reference:  M067165

Updated monthly.

----------- DATE -----------
06/01/08   UPDATED
07/28/08   CONFIRMED

------- UNIT OF SALE -------
$22.00 AVERAGE

---------- GENDER ----------
16% MALE
80% FEMALE

---------- MEDIA -----------
DIRECT MAIL (DTP)

-------- ADDRESSING --------
EMAIL OR CD-ROM

-------- SELECTIONS --------
$11.00 Paid
$8.00 FSA
$21.00 Canadian
$12.00 Change of Address
$8.00 Province
$9.00 SCF
$9.00 State
$9.00 Zip
$25.00 Zip Tape (flat fee)
$50.00 Email Delivery (flat
$35.00 CD-ROM (flat fee)
$50.00 Modem/FTP/BBS (flat
$16.00 Enhanced
$16.75 1 Month Hotline
$12.00 3 Month Hotline
$9.00 6 Month Hotline
$9.00 Gender/Sex
$11.00 Direct Mail Sold
$11.00 Direct to Publisher

------ MINIMUM ORDER -------
7,500 OR $350.00