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AUDIO TECH BUSINESS BOOK SUMMARIES

9,833  0 -  6 Month Buyers           $140/M
12,516 0 - 12 Month Buyers           $135/M
27,560 0 - 36 Month Buyers           $125/M

Top-Level Executives Who have Purchased Books
on Tape

ASAE is the membership organization and voice of the association profession. Founded in 1920, ASAE now has more than 22,000 association CEO's, staff professionals, industry partners, and consultant members.

AUDIO TECH BUSINESS BOOK SUMMARIES buyers are responsive top level executives, including CEOs and senior executives, who rely on AUDIO TECH to keep them on the cutting edge of today's business thinking. Mostly from smaller companies (77% work for companies with sales less than $500,000, and employ fewer than 50 people). Each book summary is provided on audio tape, and is carefully written by Audio Tech's distinguished editorial board, comprised of professionals who are active and experienced in their chosen fields, including: Graduates of the Harvard Business School, Fortune 500 senior executives, and internationally known management consultants. AUDIO TECH BUSINESS BOOK SUMMARIES products provide up-to-date theories and application techniques from top business strategists, technologists and investment experts, helping business leaders gain valuable insights and exploit new innovations. Key Coding $5 Min. Demographics: Average age 46 $169,000 Average annual income Education- 89% College graduate 45% Advanced degree Industry- 46% Services 29% Manufacturing 25% Other (education, government, etc.) Profession/Title- 8% Owner/partner 15% CEO/president 22% VP/Sr VP/exec VP 33% Director/manager 22% Other Sales Volume: Less Than $500,000 1,136 $500,000 - $19,999,999 12,742 $20,000,000 - $99,999,999 1,482 $100,000,000+ 981 Employee Size: 1 - 9 4,448 10 - 49 8,311 50+ 4,021 Buyers at Business Address: 0 - 6 Month 6,501 0 - 12 Month 8,189 0 - 36 Month 19,247 Reuse is available. Telemarketing in not available. Orders cancelled after receipt subject to $50/F cancellation fee. Orders cancelled after processing subject to additional charges of $10/M for running, and any applicable shipping and/or material charges, applies to any cancellation. Orders cancelled after mail date are due in full. Updated quarterly.
----------- DATE -----------
04/01/08   UPDATED
04/04/08   CONFIRMED

------- UNIT OF SALE -------
$135.00 AVERAGE

---------- GENDER ----------
77% MALE

---------- MEDIA -----------
DIRECT MAIL

-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE

-------- SELECTIONS --------
$15.00 Number of Employees
$15.00 Sales Volume
$10.00 Business Address
$10.00 Home Address
$5.00 SCF
$5.00 State
$5.00 Zip
$3.00 Keying
$25.00 Mag Tape (flat fee)
$6.00 P/S Labels
$50.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$5.00 Gender/Sex

------ MINIMUM ORDER -------
5,000

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Phone: 440-519-0730
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