AMERICAN SCHOOL AND UNIVERSITY MAILING LIST

66,940      Active Subscribers            $150/M
66,186      Records with Phones           +$60/M
            Multichannel-
              Email/Postal                $555/M
              Phone/Postal                $355/M
              Email/Phone/Postal          $720/M
              Reuse or Mailing W/          -$5/M
               Phone Follow-Up

Published by Penton Media Inc.

American School & University offers an award-
winning lineup that includes topical cover
stories, how-to articles, industry-exclusive
reports and research, and in-depth special
supplements and sections on vital topics.

American School & University has been the
information source for education facilities and
business professionals for nearly 80 years --
serving the nation's K-12 and higher-education
administrators and architects responsible for
the planning, design, construction, retrofit,
operations, maintenance and management of
education facilities.

Additional Charges:
Enrollment @ $15/M
Number of Buildings @ $15/M
School Type @ $15/M

Job Title:
Architect, Engineer or Consultant      9,827
Blds & Grounds/Physical Plant/        15,938
Facilities
Business Finance                      17,313
District Superintendent of Schools    14,487
Facilities Planning                    2,178
Housing/Residential Life               1,340
Other                                    123
Purchasing                             2,459
Safety & Security                      2,749
Technology                               243

School Type:
Architectural, Eng or Cnsl             8,423
Four Year College                     13,241
Independant or Gov Voc School            871
Other                                     75
Post Secondary School                    822
Private School (K-12)                  1,286
Public School                         35,504
Two Year College                       3,871

Location Type:
Branch                                 1,065
Headquarters                             608
Subsidiary                             2,371

Enrollment:
Under 1,000                           14,386
1,000 -  2,499                        10,379
2,500 -  4,999                         9,125
5,000 -  9,999                         9,973
10,000 - 14,999                        5,609
15,000 - 19,999                        3,195
20,000 - 24,999                        2,429
25,000 - 29,999                        1,965
30,000+                                6,633

Employee Size:
1 - 4                                  5,001
5 - 9                                  5,714
10 - 19                                7,569
20 - 49                               13,843
50 - 99                                8,841
100 - 249                              7,596
250 - 499                              3,724
500 - 999                              2,655
1,000 - 4,999                          2,109
5,000 - 9,999+                           230

Sales Volume:
$1 - $499                                812
$500 - $999                            1,465
$1,000 - $2,499                        2,205
$2,500 - $4,999                        1,544
$5,000 - $9,999                        1,408
$10,000 - $19,999                      1,274
$20,000 - $49,999                        789
$50,000 - $99,999+                       420

Square Footage Raw:
10 Million+                            2,330
7 - 9 Million                          1,159
4 - 6 Million                          2,152
1 - 3 Million                          5,042
500,000 - 999,999                      5,872
Less Than 500,000                      8,110

Number of Buildings:
100+                                   3,879
76 - 100                               1,403
51 - 75                                1,864
21 - 50                                4,609
11 - 20                                4,297
6 - 10                                 4,509
5 or Less                              6,704

All orders are approved on a reciprocal rental.

Telemarketing is available.

Orders cancelled prior to mail date are subject
to a $50/F cancellation fee plus any applicable
production and shipping charges.  Orders
cancelled after the mail date, will incur
charges in full.

Updated semiannually.

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Job Function/Title
$15.00 Number of Employees
$60.00 Phone Number
$15.00 Sales Volume
$15.00 SIC/NAICS Code
$15.00 One Name per Locatio
$10.00 SCF
$10.00 State
$10.00 Zip
N/C Cheshire Labels
$3.00 Keying
$10.00 P/S Labels
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$35.00 Cartridge (flat fee)

------ MINIMUM ORDER -------
7,500