AMERICAN SCHOOL BOARD JOURNAL

41,107 Subscribers                   $115/M
Consumer Mailers                      $85/M

Published by the National School Boards
Association.

The Source for School Leaders

American School Board Journal (ASBJ) is an award
winning magazine that delivers the latest news,
analysis, and interpretation of important trends
in education. From childhood obesity to facility 
construction to the latest in technology, ASBJ 
reports on the issues educators face everyday. 
School leaders rely on ASBJ to keep them 
up-to-date and help them perform their jobs more 
effectively and efficiently.

The subscriber list is 100% paid subscribers.
It includes school board district leaders,
superintendents and other key district staff
that wield power and influence purchasing
authority in their districts.


Subscribers represent 5,947 school districts
across the country that include 78% of K-12
public school enrollment and are projected to
spend over $400 billion dollars annually.

Job Functions:
Superintendents/Administrators            4,253
Asst Superintendents                      2,829
School Board-
Presidents                                2,066
Members                                  22,481
Attorneys                                    91
Nat'l & State Board Officials                22
Fed/State/Local Govt Officials              112
Public School of Business                 1,796
Adult/Voc/Special Ed School                  35
Department Heads/Supervisor/Director        267
Secondary Schools (principals, staff,etc)   590

Elementary Schools (principals, staff etc)  208
Private School                               50
Religious School                             88
Colleges/Universities                       697
Elem Asst Principals                          5
Counselors                                  638
Central Office Personnel                  2,277
National/State/Local Official             2,077
Public School Teachers                       41
Public School Staff Development               7
Curr Dir/Dept                                24
Public Secondary Asst Principal              38
Other                                       414

78% Business address
21% Home address

First time customers must prepay.

48 hour turnaround time once approved by list
owner.

Rush orders:  Less than 5 days

Orders cancelled before mail date, $50/F plus
applicable running charges.  Full payment is
required for orders cancelled after mail date.

------- UNIT OF SALE -------
$57.00/YEAR (12 ISSUES)

---------- GENDER ----------
51% MALE 36% FEMALE

---------- MEDIA -----------
DIRECT MAIL

-------- ADDRESSING --------
P/S LABELS OR DISKETTE

-------- SELECTIONS --------
$15.00 Job Function
$10.00 SCF
$10.00 State
$5.00 Keying
N/C Nth Name
$10.00 P/S Labels
$70.00 Email Delivery (flat
$50.00 Rush Fee (flat fee)
$65.00 Diskette (flat fee)
$15.00 Gender/Sex

------ MINIMUM ORDER -------
5,000