AMERICAN PRINTER FROM PENTON MEDIA

     74,203 Active Subscribers            $150/M     
     73,402 Telemarketing                 +$60/M     
            Multichannel-                            
              Email/Postal                $555/M     
              Phone/Postal                $355/M     
              Email/Phone/Postal          $720/M     
            Reuse or Mailing W/            -$5/M     
              Phone Follow-Up                        

Published by Penton Media Inc.                     

American Printer focuses on integrating            
tomorrow's technology with today's management      
challenges.  The editorial provides pertinent      
coverage of product introductions, industry        
trends, and real-life strategies to implement      
these technological developments for enhanced      
productivity and profitability.                    

American Printer serves the printing and           
lithographic industry including its allied         
manufacturing and service segments, such as        
general commercial printers, publication           
printers, rotary business forms printers, book     
printer-manufacturers, converters, daily           
newspapers, nondailies and shoppers,               
noncommercial printers, trade plants               
(nonprinting), dealers in graphic arts             
equipment, and manufacturers of graphic arts       
equipment and supplies.                            
                                                     
Additional Charges:                                
    Printing Processes @ $15/M                       
                                                     
Job Function:                                      
    Business Management                  60,840      
    Production Management                10,007      
    Production Operations                 3,175      
                                                     
Primary Business:                                  
    General Commercial Printer           50,499      
    Publication Printer                   3,600      
    Specialty Printer                     3,329      
    Quick Printer                         2,463      
    Daily Newspaper W/Commercial Print    2,455      
      Dept                                           
    Screen Printer                        2,129      
    Non-daily News & Shoppers W/Press-    1,460      
      room & Com Print                               
    Binding & Finishing                   1,408      
    Specialty Printer - Advertising       1,271      
    Specialty Printe - Other              1,001      
    Other                                   988      
                                                     
Printing Processes:                                
    Sheet Fed Offset                     51,561      
    Web Offset                           14,448      
    Direct Imaging                       11,248      
    Variable Data                         9,904      
    Digital Wide Format                   8,968      
    Flexographic                          3,815      
    Other                                 4,514      
                                                     
Employee Size:                                     
         1 to     4                      13,928      
         5 to     9                       9,835      
        10 to    19                       9,001      
        20 to    49                      10,149      
        50 to    99                       6,881      
       100 to   249                       6,262      
       250 to   499                       2,359      
       500 to   999                       1,088      
     1,000 to 4,999                         541      
     5,000 to 9,999                          47      
    10,000+                                   6      
                                                     
Sales Volume (+000):                               
            $1 -     $499                 7,356      
          $500 -     $999                 7,993      
        $1,000 -   $2,499                12,491      
        $2,500 -   $4,999                 7,912      
        $5,000 -   $9,999                 6,646      
       $10,000 -  $19,999                 6,131      
       $20,000 -  $49,999                 5,053      
       $50,000 -  $99,999                 1,512      
      $100,000 - $499,999                 1,022      
      $500,000 - $999,999                    41      
    $1,000,000 +                             17      
                                                     
All orders are approved on a reciprocal rental.    
                                                     
Net name is not available.                     

Orders cancelled prior to mail date are subject    
to a $50/F cancellation fee plus any applicable    
production and shipping charges.  Orders           
cancelled after the mail date, will incur          
charges in full.                                   
                                                     
Updated semiannually.                              

----------- DATE -----------
    03/02/08   UPDATED
    04/01/08   CONFIRMED

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- ADDRESSING --------
4-UP CHESHIRE OR MAG TAPE

---- ADDITIONAL CHARGES ----
$15.00  Job Function/Title
$10.00  P/S Labels
$3.00   Keying
$15.00  Bus/Industry Type
$75.00  Diskette (flat fee)
$15.00  Number of Employees
$60.00  Telemarketing Select
$10.00  State
$10.00  SCF
$10.00  Zip
$15.00  SIC/NAICS Code
$75.00  Email Delivery (flat
$15.00  Sales Volume
$35.00  Mag Tape (flat fee)

------ MINIMUM ORDER -------
7,500