AJN AMERICAN JOURNAL OF NURSING ACTIVE SUBSCRIBERS

25,567 3 Month Hotline               $135/M
246,747 US Subscribers               $110/M
3,519 Spanish Speaking               $500/F
Expires                               $80/M
Consumer Offers (non-nursing)         $95/M
Fundraiser Rate                       $80/M

Published by Lippincott, Williams, and Wilkins.

AJN, AMERICAN JOURNAL OF NURSING is the world's
oldest and largest nursing publication.  Paid
subscribers are registered nurses, advanced
practice nurses, licensed practical/vocational
nurses, nursing students, and nursing
professionals.  They work in a variety of
settings, including hospitals, home healthcare
agencies, ambulatory care centers, private
offices, schools, and universities, among others.

Additional Charges:
Nursing Certification @ $25/M
Work Settings @ $25/M

Demographics about these subscribers reveal
that:  Average age is 45; $75,000 median
household income; 91% are homeowners; 75% are
married; 87% have credit cards.  Over 60% of
these buyers have baccalaureate degrees and
nearly 25% have earned their master's degrees.

Nursing Certification:
Advanced Practice                    17,125
Clinical Nurse Specialist             1,682
Licensed Practical/Vocational         9,839
Nurse
Nurse Practitioner                   15,151
Nursing Student                      10,235
Registered Nurse                    226,673

Work Settings:
Ambulatory Care                       2,180
Community/Public Health               5,669
Hospital                            104,331
Nursing Home/ECF/Hospice              5,269
Office Nurse                          2,057
School Nurse                          1,643
School of Nursing                     3,908
Staff Nurse                          44,890

Ethnicity:
African American Ethnic Code          7,393
Spanish-
Ethnic Code                           5,783
Speaking                              3,519

Nursing Specialty:
Cardiac Care                          3,001
Critical Care                        18,109
Emergency/Trauma                      7,375
Family Practice                         611
Geriatric                               741
Head Nurse/Patient Care Coordinator   2,844
Home Health Care                      3,446
ICU/CCU/Stepdown                      1,741
Maternal/Newborn                      5,015
Med/Surg                             25,966
Nurse Educator                        3,904

Nursing-
Case Manager                          1,561
Management/Admin                      9,521
Research                              2,976
OB/GYN                                  655
Oncology                              1,349
Operating Room/PACU                   3,597
Orthopedics                           1,402
Pediatric/Adolescent                    659
Psych/Mental Health                   3,336
Rehabilitation                          280
Staff Development                     1,144

91% Home address

Telemarketing is not available.

Updated monthly.

----------- DATE -----------
06/01/08   UPDATED
07/01/08   CONFIRMED

------- UNIT OF SALE -------
$28.00/YEAR

---------- GENDER ----------
95% FEMALE

---------- MEDIA -----------
DIRECT MAIL

-------- ADDRESSING --------
P/S LABELS OR DISKETTE

-------- SELECTIONS --------
$10.00 SCF
$10.00 State
$10.00 Zip
$25.00 Specialty
$2.00 Keying
$10.00 P/S Labels
$75.00 Email Delivery (flat
$50.00 Diskette (flat fee)
$25.00 Cartridge (flat fee)
$75.00 Modem/FTP/BBS (flat
$25.00 Recency

------ MINIMUM ORDER -------
5,000