AMERICAN BAR ASSOCIATION MASTERFILE MAILING LIST
Quantity Selection Price
1,004,716 ABA Legal Professionals $135.00/M
333,566 ABA Members $145.00/M
598,118 ABA Legal Pros @ Bus Add +$ 11.00/M
400,826 ABA Legal Pros @ Home Add +$ 11.00/M
168,300 Committee Members +$ 20.00/M
70,995 CLE Attendees $140.00/M
57,969 Last 12 Mos Book Buyers $155.00/M
88,322 ABA Students +$ 8.00/M
Fundraiser Rate $ 75.00/M
Consumer Catalog Rate $ 80.00/M
The American Bar Association is the largest
voluntary professional association in the
world. As the national voice of the legal
profession, the ABA works hard to meet the needs
of legal professionals, providing lawyers and
judges with the knowledge and tools they need to
expand their careers.
ABA members renew 100% by direct mail and are
direct response oriented and pay annual dues for
the comprehensive range of benefits that
membership in the ABA affords them. In addition
to a subscription to the award-winning ABA
Journal/The Lawyer's Magazine, they receive
savings on high-quality products and services
for use at home, the office and on the road.
ABA members and subscribers to the ABA Journal
and related newsletters are opinion leaders, in
positions of power. These lawyers stay
connected to the information and products they
need to compete. They purchase the best
technology as well as information on current
events and business. They spend a tremendous
amount of time reading, researching and
responding.
These affluent professionals spend their
business and leisure hours traveling, buying
upscale products and services, wearing high-end
clothing, investing in real estate and other
financial securities and just being regular
people. They are attorneys of large firms as
well as solo - small firm business owners. They
own second homes and investment properties.
They buy books and other merchandise, attend
seminars and are generous fundraising donors.
The ABA rental list contains attorneys of every
type including solo, small firm, government,
general in-house counsel, retired, private
practice, law school faculty, students,
associates, etc.
The ABA list is the top of its class.
Deliverability of the ABA journal is 99.8%
successful. The list is refreshed monthly and
undergoes rigorous database and postal hygiene
processing. No compiled list comes close to the
dynamic membership roster of nearly 500,000
active members in the top of their class.
**************** Fast facts *****************
average age..............................46
average hh income..................$232,300
average net worth................$1,223,000
college degree+........................100%
married.................................76%
average home value.................$411,400
*********************************************
Can select by ABA Legal Professionals who have
joined a specialty group charging dues. $25.00/M
extra:
28,826 Administrative Law
11,168 Antitrust Law
81,102 Business Law
7,671 Construction Industry Forum
33,140 Criminal Justice
26,498 Dispute Resolution
16,378 Family Law
47,415 General Practice
23,485 Government
12,842 Health Law Forum
14,348 Individual Rights & Responsibilities
35 307 Intellectual Property Law
30,099 International Law & Practice
1,348 Judges - Appellate (JA)
328 Judges - Administrative (JC)
402 Judges - Federal Trial (JD)
376 Judges - Special Court (JE)
1,081 Judges - State Trial Lawyers (JF)
1,920 Judges - Lawyers (JG)
36,795 Labor/Employment Law
29,472 Law Practice Management
16,554 Legal education & admissions
99,577 Litigation
14,809 Natural Resources & Environment
16,454 Public Contract Law
13,751 Public Utility & Comm. Law
36,896 Real Property, Probate & Trust Law
18,256 Science & Technology
4,958 Senior Lawyers Division Law
29,101 Taxation
45,422 Tort/Insurance Practice Law
14,374 Urban State/Local Law
344,692 Young Lawyers Division
Can select by ABA Legal Professionals who have
the following self reported areas of
concentration at $25.00/M extra:
21,631 Administration Law (1025)
4,367 Admiralty & Maritime Law (1030)
11,349 Antitrust Law (1090)
3,471 Aviation & Space Rechnology (1125)
13,936 Banking Law (1130)
20,818 Bankruptcy/Insolvency (1135)
5,129 Biotechnology (1155)
22,127 Business Law (1175)
12,032 Children's Law (1200)
4,556 Civil Law (1210)
18,744 Civil Rights (1220)
5,443 Communications Law (1255)
7,926 Computer Law (1270)
14,832 Constitution Law (1285)
14,905 Construction Law (1290)
7,448 Consumer Law (1295)
66,150 Corporate Law (1310)
26,427 Criminal Law - Private Defense(1330)
17,190 Criminal Law - Prosecution (1335)
13,086 Criminal Law - Public Defense(1340)
6,610 Disability Law (1380)
12,310 Dispute Resolution (1385)
8,373 Education Law (1425)
13,931 Elder Law (1435)
11,925 Employee Benefits (1455)
7,415 Energy Law (1460)
16,746 Entertainment & Sports Law (1465)
19,620 Environment (1470)
18,195 Estate Planning/Estates (1480)
38,314 Family Law (1500)
20,082 Financing (1515)
2,871 Franchising (1530)
25,339 General Practice (1550)
15,233 Government - Federal Level (1575)
8,940 Government - Local & Urban (1585)
13,106 Government - State Level (1580)
17,045 Health Law (1605)
3,708 Housing and Urban Devlopment (1620)
7,372 Human Rights (1630)
13,078 Immigration (1635)
23.133 Insurance Defense (1660)
23,233 Insurance Law (1665)
32,739 Intellectual Property Law (1670)
21,429 International Law (1675)
9,769 Judges/ Judicial (1690)
3,174 Judicial Administration (1695)
19,397 Labor & Employment Law (1710)
4,624 Labor & Employment Law - Union (1715)
17,690 Labor & Employment Law - Mgmt (1720)
4,589 Land Use Law (1735)
5,303 Legal Education & Bar Admission(1780)
2,241 Legislation (1790)
77,849 Litigation - General Civil (1815)
41,194 Litigation - Commercial (1820)
13,145 Matrimonial Law (1830)
14,093 Medical Malpractice (1845)
3,267 Mental Health Law (1855)
15,795 Mergers & Acquisitions (1865)
3,302 Military Law (1875)
6,113 Natural Resources Law (1920)
2,825 Negligence (1925)
33,204 Personal Injury Law (1980)
31,565 Probate and Trust (2005)
14,024 Product Liability Law (2015)
3,968 Public Contract Law (2035)
3,005 Public Utility Law (2065)
5,411 Science & Engineering (2120)
46,991 Real Estate Law (2085)
15,794 Securities Law (2130)
18,831 Taxation - Corporate (2170)
14,696 Taxation - Personal (2175)
19,292 Tort Law (2200)
1,873 Transportation Law (2220)
6,352 Womens Rights (2260)
7,230 Worker's Compensation (2265)
5,337 Zoning Law (2270)
The following practice settings are selectable at $25.00/M:
5,978 Retired (0)
308,592 Private (1)
34,790 In-House Corporate Counsel (2)
26,978 Government (3)
9,168 Judiciary (4)
8,172 Law School Faculty (5)
7,635 Legal Svs/Public Def (6)
2,383 Military (7)
The following company sizes are selectable at $11.00/M:
42,895 20-49 Lawyers (E)
27,596 50-99 Lawyers (F)
123,705 100+ Lawyers (G)
Sample Mailing Piece: Submit one mailing piece
Delivery: 3-5 Business Days
Updated monthly.
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------- UNIT OF SALE -------
Up to $399.00 for Annual Membership
---------- GENDER ----------
71% MALE
29% FEMALE
---------- MEDIA -----------
FTP @ $35.00/F
E-Mail @ $45.00/F
CD-Rom @ $25.00/F
-------- SELECTIONS --------
Member Type @ $145.00/M
Specialty @ $25.00/M
Area/Concent @ $25.00/M
Category @ $25.00/M
Company Size @ $11.00/M
Yr Of Grad @ $ 8.00/M
Admit To Bar @ $ 8.00/M
Student @ $ 8.00/M
Age @ $ 8.00/M
Prac-Setting @ $25.00/M
Education @ $20.00/M
Committee Me @ $20.00/M
Bus Address @ $11.00/M
Home Address @ $11.00/M
Gender @ $ 8.00/M
State @ $ 8.00/M
SCF @ $ 8.00/M
Zip @ $ 8.00/M
One Per Co @ $ 5.00/M
Key Coding @ $ 5.00/M
------ MINIMUM ORDER -------
5,000
----- NET NAME POLICY ------
85% + $10.00
RUN CHARGES
50,000
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