AMERICAN BANKER THE FINANCIAL SERVICES DAILY

12,714 Subscribers                   $185/M
Non-Banking/Investment               $135/M
Consumer Catalogs &                   $90/M
Publications

(Formerly:  American Banker Thomson)

Published by SourceMedia.

The Source for Financial Decision-Makers through
every media channel is SourceMedia.

AMERICAN BANKER is the No. 1 information
resource exclusively focused on the banking and
financial services industry.  Its readership is
of the highest quality.  Its coverage is
comprehensive, authoritative, and influential.
Its reputation as a trusted source of news and
analysis is unparalleled.  AMERICAN BANKER
offers the best possible platform for mailers
seeking to communicate with financial services
professionals.

Decision makers in financial services have
relied on AMERICAN BANKER since 1835.  And as
the industry has changed, AMERICAN BANKER has
more than kept pace.  From large institution to
small, from commercial bank to community bank,
from investment bank to insurance firm, from
global player to local - those who need to
navigate the changing currents of today's
financial services marketplace continue to look
to AMERICAN BANKER.

Statistics:
Average age 49
$352,200 Average income
41% Control assets worth $50 billion or more
28% Have just a Bachelor's degree
50% Have both undergraduate and graduate
degrees
85% Are involved with purchasing general
products and services
63% Are most heavily involved in acquiring
systems, software and related services for
their organizations

Business Type:
Banking-
Commercial Bank, Bank Holding Co,   4,714
Trust Co, Foreign Bank
Community Bank/Regional Bank          646
Credit Union                          229
Mortgage Company/Mortgage Banking Co  285
Investment Bank                       429
Thrift/Savings Bank/Savings & Loan    242
Electronic Banking                     99
Credit Card Companies/Issuers &       296
Bank Card Svcs
Nonbank Bank/Private Bank              55
Specialty Lender                       53
Consumer Credit                        45
Financial Services-
Insurance Firm                        228
Mutual Fund Company                    94
Securities Brokerage/Money Mgr/       714
Investment Svcs
Institutional Investor                133
Law Firm                              755
Accounting Firm                       219
Government/Regulator                  851
Association                           268
University/College/Public Library     170
Consultant                            590
Communications/Media/Advertising/PR   333
Technology Vendor                     558
Database Marketing/Data Warehousing    30
Other Service Providers                72
Branch Automation                      59
Others                                474

Net name is available.

Telemarketing is not available.

Cancellation:  $10/M plus $50/F.  Cancellation
after mail date requires payment in full.

Updated quarterly.

----------- DATE -----------
01/01/08   UPDATED
04/14/08   CONFIRMED

------- UNIT OF SALE -------
$925.00/YEAR

---------- GENDER ----------
64% MALE 17% FEMALE

---------- MEDIA -----------
100% DIRECT MAIL

-------- ADDRESSING --------
MAG TAPE OR CARTRIDGE

-------- SELECTIONS --------
$15.00 Job Title
$15.00 Bus/Industry Type
$10.00 SCF
$10.00 State
$10.00 Zip
$3.00 Keying
$50.00 Mag Tape (flat fee)
$65.00 Email Delivery (flat
$50.00 Cartridge (flat fee)
$50.00 CD-ROM (flat fee)
$65.00 Modem/FTP/BBS (flat
$15.00 Gender/Sex

------ MINIMUM ORDER -------
5,000