AMERICAN ASSN OF SCHOOL ADMINISTRATORS MEMBERS
10,611 Members By Name $115/M
AASA has members in school districts across
the country. Members include school
superintendents, deputy and assistant
superintendents, central-office staff, school
administrators and board members for school
districts varying in enrollment, from 300 to
25,000+ students.
School administrators are the CEOs of the
education industry and they have decision-
making authority over establishing the budget,
authorizing and approving purchases and
determining the need for products and services.
These professionals stay connected and
informed through AASA's award-winning monthly
magazine, The School Administrator, as well as
through various conferences and online
publications including The Leader's Edge and
AASA Daily News.
http://www.aasa.org
Demographic Information:
Average age 50
Average school district budget- $27.6 million
Research conducted by Ruzinsky Research in
August 2004 indicates that AASA members:
93% Establish the budget
85% Authorize/approve purchases
66% Determine the need for products/svcs
Job Function:
Superintendent/District Superintendent 5,559
Deputy/Associate/Assistant Superintendent 1,001
Director/Assistant Director 550
Principal/Assistant Principal 306
Professor/Assistant Professor 114
Executive Director-State/National 229
80% School address
20% Home address
First time customers must prepay.
48 hours turnaround time once approved by list
owner.
Orders cancelled before mail date, $50/F plus
applicable running charges. Full payment is
required for orders cancelled after mail date.
Updated quarterly.
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$403.00/YEAR
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75% MALE 25% FEMALE
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100% DIRECT MAIL
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4-UP CHESHIRE OR MAG TAPE
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$20.00 Job Function
$10.00 SCF
$10.00 State
$5.00 Keying
N/C Nth Name
$35.00 P/S Labels
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
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5,000
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