ADVANSTAR DENTAL MASTERFILE MAILING LIST

236,994  Active Subscribers With       $115/M
              Postal Address
57,519   Subscribers With              +$70/M
              Telephone Number
         Multi Channel Campaign        $245/M
     (postal w/telemarketing follow up)     

The Dental Masterfile combines Dental Lab
Products, Dental Practice Reports, Dental
Products Report and Modern Hygienist to reach
practicing dentists across the US.

Led by Dental Products Report, ADVANSTAR
DENTAL MASTERFILE serves the dental market by
connecting nearly 190,000 practicing dentists,
dental lab technicians and dental
professionals in the US and Europe to
thousands of dental suppliers.  Advanstar's
portfolio consists of four magazines,
directories, conferences, custom publishing, a
unique online search engine and most recently,
ADA/CERP accredited continuing education
products.

This consolidated file from Advanstar's top
ranked dental publications reaches dentists
and dental lab managers at the top of their
profession.  With this high quality database
of decision makers, you reach a complete
universe of buyers to dental products and
services.

Additional Charges:
Buying Authority @ $35/M
Graduation Year @ $15/M
Number of Dentists in Practice @ $15/M

Business/Industry:
Private Practice                  134,253
Group Practice                        304
Hospital Staff                        487
Federal Government                  1,291
State/Local Government                732
Military                              852
Part-Time Faculty                   1,344
Full-Time Faculty                   5,019
Graduate Student                      518
Intern/Resident                       758
Sr. Year Dental Student                48
Dental Supply Dealer                2,902
Insurance/Dental Admin                195
Other                               1,209

Practice Specialty:
General Practice                  121,202
Orthodontist                        7,164
Oral Surgeon                        4,256
Pediatric                           3,340
Periodontist                        3,465
Endodontist                         2,889
Prosthodontist                      2,096
Oral Pathologist                      127
Public Health                         482
Other                               1,038

Number of Dentists in Practice:
1                                  58,325
2                                  23,874
3 - 5                              14,238
6 - 9                               2,337
10 or more                          2,355

Exchange is not available.

All cancelled orders will incur a $50/F
cancellation fee, $10/M run charges, plus
media fees.  No cancellations will be accepted
after the maildate.

Updated quarterly.

------- UNIT OF SALE -------
N/C

---------- GENDER ----------
62% MALE
38% FEMALE

---------- MEDIA -----------
CONTROLLED CIRCULATION

-------- SELECTIONS --------
$15.00 Job Function/Title
$15.00 Number of Employees
$70.00 Phone Number
$15.00 Bus/Industry Type
$10.00 SCF
$10.00 State
$10.00 Zip
$15.00 Specialty
N/C Cheshire Labels
$3.00 Keying
$35.00 Mag Tape (flat fee)
$10.00 P/S Labels
$10.00 Run Charges
$70.00 Telemarketing Select
$50.00 Email Delivery (flat fee)
$40.00 Diskette (flat fee)
$15.00 Gender/Sex

------ MINIMUM ORDER -------
5,000

----- NET NAME POLICY ------
85%   +  $10.00
RUN CHARGES
50,000