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KIPLINGER’S PERSONAL FINANCE MAGAZINE

549,421 Total Universe/Base Rate $145.00/M
238,281 Last 6 Month Hotline + $12.00/M
141,237 Last 3 Month Hotline + $16.00/M
33,746 Last 1 Month Hotline + $20.00/M
44,897 Active Business Subscribers + $15.00/M
111,421 Active Female Subscribers + $8.00/M
17,345 Change of Address + $20.00/M
131,313 Last 12 Month Expires $100.00/M
Financial Rate $170.00/M

(FORMERLY: Changing Times)

Kiplinger’s Personal Finance magazine is the most trustworthy source of advice and guidance available on managing your money and achieving financial security. Every issue helps readers make more profitable decisions for their investments, major purchases and expenses, taxes, retirement and all other aspects of personal finance.

In 1947, Kiplinger’s created the nation’s first personal finance magazine, which remains dedicated to delivering sound, unbiased, down-to- earth advice on managing money and achieving financial security. Subscribers bank on its trustworthy information and practical guidance on saving, investing, planning for retirement, paying for college, buying an automobile, home, and other major purchases.

Readers spend more than an hour with each issue and then put that knowledge to use. No fewer than 9 out of 10 act monthly based on the financial understanding they’ve gained from the advice within this enriched publication. These affluent readers have attained a level of success that enables them to invest in all the requisites of the American dream. Subscribers read Kiplinger’s Personal Finance extensively to achieve personal and professional goals. Advertisements in its pages move more than half of all readers to request additional information.

Demographics:
$1.1 Million Average net worth
80% Professional/managerial
27% Top management
21% CEO/COO/CFO/CIO
46% Have a home office
72% College graduate/34% post graduate degree
18% Have children either in or planning to attend college
93% Internet access

UNIT OF SALE
$23.95

GENDER
66% MALE
34% FEMALE

ADDITIONAL CHARGES
1 MONTH HOTLINE $20.00/M
12 MONTH HOTLINE $8.00/M
3 MONTH HOTLINE $16.00/M
6 MONTH HOTLINE $12.00/M
BUSINESS ADDRESS $15.00/M
CHANGE OF ADDRESS $20.00/M
GENDER/SEX $10.00/M
GEO SELECT $10.00/M
HOME ADDRESS $8.00/M
PAID $10.00/M
SOURCE $11.00/M
Renewals $11.00/M

ADDRESSING
Postal list via email delivery $60.00/F

MINIMUM ORDER
7,500 names