GOVERNING MAGAZINE

78,862 Active Subscribers            $160/M
91,990 Total Subscribers             $150/M
13,201 Expires                       $145/M

"The Resource for State and Localities"

Governing is a magazine whose audience is state
and local government officials including
governors, legislators, mayors, city manager,
council members and other elected, appointed
career officials.  They are the men and women
who set policies for the day-to-day operation of
cities, counties and special districts.

Additional Charges:
Level of Position @ $20/M
Purchase Influence @ $25/M
Government Position Held @ $20/M
Population of Area @ $20/M
Level of Government @ $20/M

Governing's readers also include journalists,
academics, and involved citizens with an
interest in the governments closest to them.

Level of Government:
State                               30,335
City/Town                           34,678
County                              22,118
Regional/Special District            2,521
Other                                  674

Level of Position:
Executive & Command                 30,375
Senior Management                   19,507
Legislative                          8,087
Agency/Department/Division Mgmt.    17,736
Professional/Career Mgmt.           13,147
Other                                1,046

Job Function:
Exec. Management/Policy Direction   27,316
Legislative                          8,828
Finance/Taxation/Budget/Auditing    13,210
Information Technology/              4,841
Telecommunications
Public Works/Transportation          5,340
Environment/Energy/Parks &           2,112
Recreation
Planning/Economic Development        3,975
Public Safety/Law Enforcement/       5,294
Emergency Services
Courts/Correction                    1,495
Health/Welfare/Social Services/      2,443
Housing
Education/Library Service            1,259
Workforce Development/Employment/    1,229
Agency/Branch/Labor
General Services/Admin/Operations/   6,802
Purchasing
Other                                4,285

Government Position Held:
Elected                             20,460
Appointed                           29,717
Civil Service/Career Mgmt.          31,514
Other                                4,685

Population of the Area Serviced:
1 - 24,999                          15,208
25,000 - 49,999                     10,803
50,000 - 99,999                     10,202
100,000 - 499,999                   14,415
500,000 - 999,999                    8,089
1,000,000+                          26,124

Purchase Influence:
Computers/Hardware                  55,473
Software                            53,672
Telecom/E-Mail/Internet             40,130
Office Equipment                    55,125
Finance/Investing/Cash Mgt.         27,822
Consulting/Management Services      36,497
Transportation/Fleets               28,471
Public Works/Infrastructure         29,237
Environmental Management            25,226
Privatization/Contract Services     27,702
Travel                              26,955
Insurance                           21,305
Other                                2,743

All orders are approved on a reciprocal rental.

Orders cancelled prior to merge are subject to a
$50/F cancellation fee plus any applicable
production charges.  Orders cancelled after
merge purge are payable in full.

----------- DATE -----------
08/01/08   UPDATED
08/19/08   CONFIRMED

------- UNIT OF SALE -------
$39.95/YEAR (12 ISSUES)

---------- GENDER ----------
62% MALE
27% FEMALE

---------- MEDIA -----------
95% CONTROLLED CIRC
5% PAID

-------- SELECTIONS --------
$20.00 Job Function
$10.00 SCF
$10.00 State
$10.00 Zip
N/C Cheshire Labels
$3.00 Keying
$25.00 Mag Tape (flat fee)
$15.00 P/S Labels
$10.00 Run Charges
$75.00 Email Delivery (flat
$75.00 Diskette (flat fee)
$15.00 Gender/Sex

------ MINIMUM ORDER -------
5,000